THREE words were all it took to raise the morale of the British fleet at the start of World War II. Winston is back!
Those three words, the famous alert sent out late in 1939 that Winston Churchill was back in his old job as First Lord of the Admiralty, were all it took for the Royal Navy to get up a full head of steam.
Now, one wonders, is it possible that an announcement that "Knuckles is back" could have quite the same stirring, uplifting effect on those poor, misguided fools who stagger through life supporting the Queensland Reds?
It's not a widely known fact, but John "Knuckles" Connolly shares much in common with Churchill. There is, for starters, a certain similarity in builds. And Connolly also has been heard to proclaim he would fight on the beaches and on the landing grounds and in the fields, streets and hills too, although admittedly that was during his bareknuckle playing days as a bouncer.
Like Churchill, he too has endured years in the wilderness, most recently since his Wallabies side was eliminated by England at the quarter-final stage of the 2007 Rugby World Cup.
But at no time does Connolly look more Churchillian than when he puts on his British bulldog face and growls that he will never give up, never give up on Queensland.
Aside from Bob Templeton, no man has coached the Queensland rugby team longer or more successfully. Of course, apart from Templeton, that's not saying much. The two defining characteristics of all the other Queensland rugby coaches is that they don't last very long and they aren't very successful.
All of which explains why Connolly found himself yesterday talking to the QRU's professional rugby board of Rod McCall, Brett Robinson, Dan Crowley, Daniel Herbert and Tim Horan - all former Wallabies he once dropped - about the possibility of returning at the almost-Churchillian age of 58 as caretaker coach of the Reds.
Now Australian rugby is replete with examples of failed comebacks, and not just of players and coaches, but it is just possible that Connolly is precisely the man the Reds need.
For starters, it wouldn't be ego driving him if he was to coach the Reds next year. He's not looking to build a new career. He's looking to hold the fort for one season only until the coach that Queensland apparently wants for the long haul, Connolly's former Wallabies assistant, Michael Foley, comes off contract with the Waratahs after next year's Super 14.
Connolly is a man of fairly strong opinions but even as Australia coach, he didn't impose them on others. Indeed, his determination not to repeat the mistake his predecessor Eddie Jones had made of micro-managing the Australian team and its coaching staff, caused him to be criticised for being too hands-off.
Even he admits there was an element of truth to that criticism. In making certain he did not undermine the authority of his coaching assistants, Foley, Scott Johnson and John Muggleton, he probably undermined his own.
As Reds coach, he wouldn't do anything fancy and, heaven knows, that's precisely the sort of coach the team needs right now. Phil Mooney's greatest asset and worst liability over the past two seasons was that he had a vision of the Reds leading a magnificent revival of running rugby. The trouble was that he had them running before they had learned to walk.
Connolly, no offence intended, would be more pedestrian. First he would get them fit. Then he would teach them to defend. Then he would teach them the value of field position. And only then would he unleash them.
Indeed, it is not beyond the realms of possibility that he might even invite Mooney to come back as the side's attack coach. Admittedly, that might cause the deposed head coach a moment or two of awkwardness, even of embarrassment but a season working with Connolly might just be the re-making of him as a top-line coach.
The Reds have to stop the bleeding and Knuckles might be just the tourniquet they need. His players respect him and he is prepared to fight for them - often to his own detriment.
Queensland has 23 players coming off contract at the end of next season and while Foley would be the major selling point in the Reds' retention campaign, Connolly is like one of those old cowboys who sings to the cattle and stops them from stampeding.
The trouble is that he doesn't just have friends in high places, but enemies too and it remains to be seen whether they will be given rein to interfere in Queensland's affairs.
Hopefully not. The Reds have finished in the bottom three for the last six years of Super rugby. This is their battle and outsiders should remain just that, outsiders.
For the record, Ewen McKenzie followed him into the interview room yesterday.