Absolutely agree. Basketball and hockey are great examples with vibrant local comps, competitive international teams, pragmatic understanding of where they compete in the sporting landscape.
Is Hockey vibrant in Australia?
- Outside the Australian team's competing in Commonwealth Games, Olympics or other International Tournaments (FIH Pro League) what domestic broadcasted Hockey games are people watching?
- What's the participation numbers relative to population over time?
- What's the growth of juniors relative to junior population numbers?
- What's the growth in access and availability to grounds?
- What the yearly revenue of the Australian domestic competitions?
Basketball I agree has good traction coupled with good reported growth rates in the AU & NZ marketplaces, but it is also a very different sport with different dynamics in the impact an individual player can have on the team and even total team size.
I doubt it is the NBL competition that is resonating with youth (or even arguably the broader public) but that giant that is the NBA which drives participation and interest in much the same way that the global nature of Football (Soccer) is driven by the FIFA Worldcups, EPL, Bundesliga, LaLiga etc such that domestic comps can almost ride on the coattails of this general public interest.
Rugby's unique challenge (compared to either of the sports you've mentioned) is and has always been a marketplace with two other strong games that contend for similar athletes and public interest - those being AFL & NRL who are magnitudes larger than any of the other sports atm, and outside the Rugby Worldcup every four years there is no global tournament like the EPL or NBA driving local interest. Maybe it'll be the Top 14 or URC in the future.
Do people categorically know that current RA leadership don't have a clear understanding of Rugby's market position?