THE ARU's capacity to generate much-needed income will be boosted by a new long-term deal which will guarantee a Bledisloe Cup Test in Sydney for the next 10 years.
This year, the sole Wallabies-All Blacks Test in Australia will be at Suncorp Stadium in Brisbane, which will cost the ARU an estimated $5 million in revenue.
But under a new arrangement, Australian rugby's biggest game will be staged at ANZ Stadium every year for the next decade.
ARU chief executive John O'Neill was scheduled to make the announcement at ANZ Stadium this morning, but it has been postponed due to "unforeseen" circumstances.
It is understood some of the guests invited to the announcement, including the NSW Sports Minister Graham Annesley, were unable to attend because of the Easter holidays
ANZ Stadium's seating capacity is 83,500, which is 31,000 more than Suncorp Stadium.
So there we have it. This presumably is the "Major announcement on the future of Rugby in Australia."
In terms of sporting initiatives it doesn't get any bigger. The NRL crowed about introducing its Under 20 competition and the AFL is spending half the national debt on trying to get Western Sydney interested in Kick-it-to-me, but we've trumped them. We are going to play our major Test match at White Elephant Stadium for the next ten years. Hooray!
The fact that WES holds 31,000 more punters than Suncorp will significantly enhance the revenues of the ARU, particularly important given the governing body's determination some years back that rugby in Australia was to cease being a sport and become a fully fledged business.
But the return from more bums on seats is not the only source of increased revenue. The ARU's marketing department has followed the lead of the political parties in using focus groups to determine its strategy. It was found that the overwhelming impression from the groups was that WES was the worst stadium for viewing rugby they had ever been in. This negative response was even stronger among people who were rugby followers than among those who had never watched a game. So in an inspired example of lateral thinking the office junior came up with the idea of selling binoculars in the colours of the respective teams so that people could actually see the game. Brilliant!
And reflecting the fact that the ARU does its research, 40% of the binoculars will be in green and gold and 60% in black with a silver fern.
But wait, there's more. Exit polls have determined that 73% of those who attend rugby games at WES say they would never go back there. So each year there will be approximately 61,000 new suckers to sell binoculars to.
Rugby in this country is certainly in safe hands.