Very difficult to square the circle.
Yes, the Laws of the Game are not keeping up with the needs of the Australian sporting marketplace.
However, if we tamper with the Laws unilaterally we are in danger of killing the game for sure.
The main thing we have going for us is that rugby has a genuine international dimension. Local rules are a chimera. They might (or might not) lead to a minor flutter of interest, but at the expense of reducing our elite player pool's ability to compete in international contests. We would start promoting players who are good at "our game" but not good at the international game.
So we would have even less success in the international arena than we do now.
That would mean less sponsorship, lower attendances, lower ratings, you name it. The international level is our cash cow, it would be stupid in the extreme to strangle it.
Very few here are old enough to remember the "Australian dispensation", which was a local law, recognised by the IRB (in its previous incarnation) which allowed domestic games to be played under rule which prohibited kicking the ball out on the full except from behind the 22 metre (25 yard) line.
Eventually, of course, that rule was adopted internationally.
I mention that as an example of where, properly handled, local ideas can become part of the game.
However, unilateral action will go nowhere. We need to be doing all we can at the official, international, level to ensure that the Laws are update and, particularly, that the match officials understand that they are there to ensure that the game is played in a way that is open, comprehensible, and appealing to a mass audience.
For too long international rugby has functioned more like a cult than like a popular religion, to coin a phrase.
The IRB needs to understand that it is in the entertainment business, competing with lots of alternative products, not only sport of course.