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Broadcast options for Australian Rugby

Adam84

John Eales (66)
Nine has a new Chief Executive as of last week, which has probably slowed a few things down from a contract negotiation perspective I imagine.

Also, Nine have a few big issues on their plate to deal with; how to respond to the $2.7billion offer from CoStar to purchase Domain from Nine, howto proceed with the purchase of OptusSport which was rumoured late last year, sign-off on rugby broadcast rights and how the restructure of Nine as a whole will work with Stan coming back in-house. I'd say all these are linked In some form or another.
 
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PhilClinton

Paul McLean (56)
Good write up for the code in the Guardian today, but specifically on TV/Video numbers which I haven't seen reported else where - https://www.theguardian.com/sport/b...elping-to-prime-wallabies-for-lions-challenge

Is the omission of 'Stan Sports' and instead simply saying 'Stan' when discussing double digit growth a deliberate choice?

I literally don't know anyone who has signed up for Stan Sports this year and in fact as I mentioned previously a number of people have dropped it. Obviously my experience is limited to my circle though.
 

JRugby2

Cyril Towers (30)
He's likely relying on the data that Stan/ Nine make publicly available - or just making his source happy by being deliberately vague.

For whatever reason - they rarely provide detailed breakdowns of stan vs stan sport audience numbers.

I'd guess that if we're seeing growth on FTA audience numbers, we're probably also seeing that for rugby on Stan to some degree - hence them reporting double digit growth - whether it be via more subscribers, or the same number just watching more games
 

Wilson

John Eales (66)
Is the omission of 'Stan Sports' and instead simply saying 'Stan' when discussing double digit growth a deliberate choice?

I literally don't know anyone who has signed up for Stan Sports this year and in fact as I mentioned previously a number of people have dropped it. Obviously my experience is limited to my circle though.
I'd say your anecdotal evidence is probably irrelevant, as is usually the way with anecdotal evidence when there are hard numbers involved.

It's the author who says 'Stan' instead of 'Stan Sports', not a direct quote from anyone internal, so it's likely just an editorial choice for brevity. Also, it seems to be in reference to ratings numbers for games, rather than subs:
Fans like what they’ve seen so far. Free-to-air viewers on Nine have risen 36% with double-digits growth on Stan – vital growth with a new broadcast deal on the table from 2026. The rugby style has been rugged and expansive, with most games unfolding at breakneck speed and teams prioritising attack, kicking for corners in a quest for converted tries rather than chipping away with penalty kicks or field goals.

Those ratings numbers are internal from Stan and only quoted through a filter, so it's always going to have a positive spin (e.g. what might only be 10-11% being described as 'double-digit'), but even still it is very good signs. If their weren't good indicators we probably wouldn't be hearing anything at all.
 

fatprop

George Gregan (70)
Staff member
Is the omission of 'Stan Sports' and instead simply saying 'Stan' when discussing double digit growth a deliberate choice?

I literally don't know anyone who has signed up for Stan Sports this year and in fact as I mentioned previously a number of people have dropped it. Obviously my experience is limited to my circle though.
I pay for Stan Sports for 3 month's ish each year, to cover the Super Rugby and 6 Nations, I will watch Aus tests on Gem and the other games by highlights on Youtube
 

JRugby2

Cyril Towers (30)
I'd say your anecdotal evidence is probably irrelevant, as is usually the way with anecdotal evidence when there are hard numbers involved.

It's the author who says 'Stan' instead of 'Stan Sports', not a direct quote from anyone internal, so it's likely just an editorial choice for brevity. Also, it seems to be in reference to ratings numbers for games, rather than subs:


Those ratings numbers are internal from Stan and only quoted through a filter, so it's always going to have a positive spin (e.g. what might only be 10-11% being described as 'double-digit'), but even still it is very good signs. If their weren't good indicators we probably wouldn't be hearing anything at all.
They also got a huge bump in subscribers last year post olympics - so 10% could equal a decent aggregate increase, relatively speaking of course.
 

Wilson

John Eales (66)
They also got a huge bump in subscribers last year post olympics - so 10% could equal a decent aggregate increase, relatively speaking of course.
Even if it's only ratings and not subscribers that's a very good sign - people signing up for the Olympics/Aus open then deciding to keep their subs going and stay on for the rugby is exactly the sort of conversion Stan would want to see as they build out their suite of sports.
 

Braveheart81

Will Genia (78)
Staff member
Is the omission of 'Stan Sports' and instead simply saying 'Stan' when discussing double digit growth a deliberate choice?

I literally don't know anyone who has signed up for Stan Sports this year and in fact as I mentioned previously a number of people have dropped it. Obviously my experience is limited to my circle though.

I think you're reading too much into this. It's talking about rugby viewership, not general TV viewership so saying Stan vs Stan Sport means the same thing.
 

Slim 293

George Smith (75)
I keep Stan all year round because it's still one of the best streaming services for kids shows and movies...

Stan Sport runs from February to November.
 

Adam84

John Eales (66)
I'd say your anecdotal evidence is probably irrelevant, as is usually the way with anecdotal evidence when there are hard numbers involved.

It's the author who says 'Stan' instead of 'Stan Sports', not a direct quote from anyone internal, so it's likely just an editorial choice for brevity. Also, it seems to be in reference to ratings numbers for games, rather than subs:


Those ratings numbers are internal from Stan and only quoted through a filter, so it's always going to have a positive spin (e.g. what might only be 10-11% being described as 'double-digit'), but even still it is very good signs. If their weren't good indicators we probably wouldn't be hearing anything at all.

Yeah I've seen 17% growth on Stan referenced in other articles as well, I think it was by Super Rugby Chairman when he was talking about ratings growth in Fiji and New Zealand as well, so a bit of legitimacy to the subject there
 
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