Broadcast options for Australian Rugby

[JRugby2]

Thanks for the correction

 

[Braveheart81]

It's going to continue to get watered down because it's no longer fit for purpose as the landscape has changed substantially since it was introduced. It becomes detrimental to Australian sport if you put a ceiling on the income they can generate because you're forcing them to sell too much of the product to dwindling businesses that are getting less competitive.

If you were looking at rugby specifically, maybe the final of the World Rugby Nations Championship would be the sort of game that Netflix could target?

I'm not sure how something like that would work from an anti-siphoning legislation perspective. If a non-Australian rights owner sells worldwide rights to Netflix what can the Australian Government do? Prevent Netflix from making it available here so no-one sees it?

 

[Strewthcobber]

If you were looking at rugby specifically, maybe the final of the World Rugby Nations Championship would be the sort of game that Netflix could target?

I'm not sure how something like that would work from an anti-siphoning legislation perspective. If a non-Australian rights owner sells worldwide rights to Netflix what can the Australian Government do? Prevent Netflix from making it available here so no-one sees it?

Unless it's a test match in Australia or NZ. or in the WC, there's nothing they can do.

If a "media content service provider" does...........

acquire the right to televise or otherwise provide coverage of the whole or a part of an event that is included in the anti-siphoning list

They can be fined up to 2% of turnover. 3 times the value of the benefit gained by the provider, or 10,000 penalty units

 

[WorkingClassRugger]

It's going to continue to get watered down because it's no longer fit for purpose as the landscape has changed substantially since it was introduced. It becomes detrimental to Australian sport if you put a ceiling on the income they can generate because you're forcing them to sell too much of the product to dwindling businesses that are getting less competitive.

If you were looking at rugby specifically, maybe the final of the World Rugby Nations Championship would be the sort of game that Netflix could target?

I'm not sure how something like that would work from an anti-siphoning legislation perspective. If a non-Australian rights owner sells worldwide rights to Netflix what can the Australian Government do? Prevent Netflix from making it available here so no-one sees it?

I can see the Nations Championship being something Netflix could target not just the Final.

 

[Adam84]

I can see the Nations Championship being something Netflix could target not just the Final.

They’ve been testing the water with sports live broadcasting…and now jumping in feet first with NFL

 

[liquor box]

They’ve been testing the water with sports live broadcasting…and now jumping in feet first with NFL

I wonder if they do the broadcast or buy it from the NFL network to broadcast?

 

[Strewthcobber]

I wonder if they do the broadcast or buy it from the NFL network to broadcast?

They are paying CBS to produce the Xmas day games, CBS also produce the games for NFL Network

 

[PhilClinton]

They’ve been testing the water with sports live broadcasting…and now jumping in feet first with NFL

Not related to sport but they actually tested the market and their ability to actually produce and stream live content earlier this year with the arrival of the Dave Chang Live cooking show.

That was their soft launch of the whole live format and it’s now run for I believe 30 episodes with great reception from both a streamability and entertainment perspective.

 

[The Ghost of Raelene]

Not related to sport but they actually tested the market and their ability to actually produce and stream live content earlier this year with the arrival of the Dave Chang Live cooking show.

That was their soft launch of the whole live format and it’s now run for I believe 30 episodes with great reception from both a streamability and entertainment perspective.

They did the Joe Rogan live comedy special which further leans into it. Netflix Cup Golf was one of the first when they merged Drive to Survive with Full Swing at the Las Vegas F1 race.

Full Contact wasn't a bad show and could give them a platform to go from.

 

[Ignoto]

Not related to sport but they actually tested the market and their ability to actually produce and stream live content earlier this year with the arrival of the Dave Chang Live cooking show.

The fight between the Youtuber and a geriatric boxer wasn't the only crap thing. Netflix struggled with the broadcast.

With 108M live viewers, Netflix struggled through Tyson vs Paul – Beyoncé could deliver a knockout punch

Don't anger the Hive

www.techradar.com

the disappointment was in Netflix, one of the best streaming services, which serves hundreds of millions of people every day but somehow succumbed to 65 million concurrent viewers with a deeply pixellated action, a frustrating spinning wheel, and sometimes no video service at all.

You could argue that Australian sport (whether that be Union, AFL, NRL) wouldn't care as 65million + people watching the game live is unheard of.

 

[Tomikin]

Not related to sport but they actually tested the market and their ability to actually produce and stream live content earlier this year with the arrival of the Dave Chang Live cooking show.

That was their soft launch of the whole live format and it’s now run for I believe 30 episodes with great reception from both a streamability and entertainment perspective.

They do that median guy too live

 

[PhilClinton]

The fight between the Youtuber and a geriatric boxer wasn't the only crap thing. Netflix struggled with the broadcast.

With 108M live viewers, Netflix struggled through Tyson vs Paul – Beyoncé could deliver a knockout punch

Don't anger the Hive

www.techradar.com

You could argue that Australian sport (whether that be Union, AFL, NRL) wouldn't care as 65million + people watching the game live is unheard of.

Interestingly I watched that fight and had zero issues with the stream and from my circle of mates who also watched, no one else had issues.

But my wife enjoys watching the Dave Chang live show and several times has had severe problems trying to watch those episodes, in some cases even issues with watching them on delay. Weird.

I've also had no issues with other live sports streaming services like Kayo and StanSport, but based on comments on social media I see, there seems to be a lot of people who really struggle with those services.

 

[Strewthcobber]

With 100m live viewers, even 99.99% success means there's 10,000 upset people for a legacy media company to hunt down and write lots of articles about

 

[Sword of Justice]

How good would it be if Netflix just chucked $40m for the rights. Rounding error for them. Netflix is so dominant in terms of streamers that we would access so many more eyeballs who go straight there when they are unwindulaxing. RA could commission research to show how many rich old people don’t currently have it in Australia to sell the benefit to the streamer.

 

[Wilson]

How good would it be if Netflix just chucked $40m for the rights. Rounding error for them. Netflix is so dominant in terms of streamers that we would access so many more eyeballs who go straight there when they are unwindulaxing. RA could commission research to show how many rich old people don’t currently have it in Australia to sell the benefit to the streamer.

Honestly not good at all, even if it's the best offer we get.

$40m per year is probably ten short of what we need and there's a cost in changing partners that means we'd really want to get overs if we are going to shift.

 

[Sword of Justice]

Honestly not good at all, even if it's the best offer we get.

$40m per year is probably ten short of what we need and there's a cost in changing partners that means we'd really want to get overs if we are going to shift.

Isn’t it $10m more than we just got from Stan? Or am I way off there.

 

[Wilson]

Isn’t it $10m more than we just got from Stan? Or am I way off there.

$10m than we currently get, but it's still effectively starvation rations for the game as currently exists here. We could definitely be in a situation where we need to take it, but I don't think it would be a good outcome for the broadcast negotiations.

 

[Derpus]

I don't know shit but I would have thought we are in a better negotiating position this time round. Just the increased potential popularity of rugby generally with the whole Lions & RWC.

 

[JRugby2]

I don't know shit but I would have thought we are in a better negotiating position this time round. Just the increased potential popularity of rugby generally with the whole Lions & RWC.

We definitely are - but if there are no other suitors than it's hard to drive competitive pressure

 

[mst]

I don't know shit but I would have thought we are in a better negotiating position this time round. Just the increased potential popularity of rugby generally with the whole Lions & RWC.

Yeah, not convinced that we are in that much of a better position. I am worried that the increase we all want to be believe is growth is just the recovery of the previously jaded who are back and trying to be optimistic. The upsurge is not guaranteed.

They key issue with the current position is beyond 2025 is it a just a few Lions games and RWC. All Wallabies centric, but in saying that, we might have less Rugby Championship games etc so less quality product. Will we have a SRP (Super Rugby Pacific) or something else to keep people tuned in regularly or just watching the Wallabies beyond 2025? Clubs products will always be limited. One of the key issues last time we negotiated was the lack of product to sell. We are still selling the same stuff, and don't have anything new to offer.