Broadcast options for Australian Rugby

[JRugby2]

Thanks for the correction

 

[Braveheart81]

It's going to continue to get watered down because it's no longer fit for purpose as the landscape has changed substantially since it was introduced. It becomes detrimental to Australian sport if you put a ceiling on the income they can generate because you're forcing them to sell too much of the product to dwindling businesses that are getting less competitive.

If you were looking at rugby specifically, maybe the final of the World Rugby Nations Championship would be the sort of game that Netflix could target?

I'm not sure how something like that would work from an anti-siphoning legislation perspective. If a non-Australian rights owner sells worldwide rights to Netflix what can the Australian Government do? Prevent Netflix from making it available here so no-one sees it?

 

[Strewthcobber]

If you were looking at rugby specifically, maybe the final of the World Rugby Nations Championship would be the sort of game that Netflix could target?

I'm not sure how something like that would work from an anti-siphoning legislation perspective. If a non-Australian rights owner sells worldwide rights to Netflix what can the Australian Government do? Prevent Netflix from making it available here so no-one sees it?

Unless it's a test match in Australia or NZ. or in the WC, there's nothing they can do.

If a "media content service provider" does...........

acquire the right to televise or otherwise provide coverage of the whole or a part of an event that is included in the anti-siphoning list

They can be fined up to 2% of turnover. 3 times the value of the benefit gained by the provider, or 10,000 penalty units