Broadcast options for Australian Rugby

[JRugby2]

I don't really disagree with any of this but what RA does with its own domestic products has little to no impact on WR (World Rugby), nor would they care what the competitive media landscape within Australia is like beyond which one is gonna pay them the most money for that 7 week tournament. What you've described there to me seems more like what mediaco's would be thinking about strategically, not WR (World Rugby).

The value of the rights are definitely influenced by each other but it doesn't definitely mean that's always going to be positive. And you only really need to look back to the Ashes away (broadcast on 9 rather than 7/fox) last year to see that going with a rival network doesn't diminish the product too much or create too many headaches. There are probably less hurdles there then we think.

 

[Adam84]

I think what I’ve described there is why there’s value in negotiating as a bundle and how the broadcast rights influence one another, also why i find it slightly perplexing that the broadcast agreements were negotiated individually.

As for the value; i think negotiating products like the Ashes which are enshrined in the anti-siphoning list and required to be on FTA, are a slightly different scenario to the 2027 RWC will be heavily geared towards SVOD/Stan Sport, even the recent update to the anti-siphoning legislation saw the removal of quarter and semi finals, so outside of matches featuring Australia and the final itself, the rest can be parked behind a pay-wall.

It’s the pay-wall which shifts the business model from a one-off event designed to capitalise on advertising revenue in a condensed period, to that of a SVOD business model which works to attract new consumers into the subscription service, and retaining them as long as possible.

 

[Adam84]

I’m sure they had their reasons, it might be related to how they view the Australian market/RA, or could be something entirely as simple as WR (World Rugby) having a deadline to lock in contract negotiations so they can forecast funding cycles which didn’t align to RA’s negotiations.

 

[JRugby2]

I think what I’ve described there is why there’s value in negotiating as a bundle

Well you haven't because you've described what benefit MediaCo's get from purchasing the rights to big events (more subscribers staying on post event) - and the impact this will have on Rugby Australias ability to negotiate with Fox/Kayo unlikely to bid (this only impacts RA). I can absolutely see that the value of the next Rugby Aus/Super Rugby broadcast deal is diminished by not packaging in the world cup, but I can't see how the inverse is true for World Rugby?

Why does Super Rugby's media value impact the media the value of the RWC, for World Rugby?

 

[The GroundsKeeper]

Why not just give the broadcasting back to Fox Sports

 

[TheScrumMachine]

I would personally love to see this, but i can't see it happening

 

[Dctarget]

ah, this makes more sense now

 

[Adam84]

Well you haven't because you've described what benefit MediaCo's get from purchasing the rights to big events (more subscribers staying on post event) - and the impact this will have on Rugby Australias ability to negotiate with Fox/Kayo unlikely to bid (this only impacts RA). I can absolutely see that the value of the next Rugby Aus/Super Rugby broadcast deal is diminished by not packaging in the world cup, but I can't see how the inverse is true for World Rugby?

Why does Super Rugby's media value impact the media the value of the RWC, for World Rugby?

It’s right there, what‘s of value to the broadcaster is also of value to the organisation selling the product

you've described what benefit MediaCo's get from purchasing the rights to big events (more subscribers staying on post event)

Paying a premium to stream big events on a SVOD is only worth it if they can leverage that to improve the subscriber retention rates long term, of which Stan Sport is currently a laggard in the industry. Maximising the value of the RWC(for Stan Sport) will be achieved through retaining those subscribers as paying subscribers, of which Super Rugby/Test matches plan an important role and complement one another.

 

[Slim 293]

Why not just give the broadcasting back to Fox Sports

That's a swell idea...

Do you think they should exchange it for a monetary value?

 

[John S]

Because they did such a stellar job last time

 

[The Ghost of Raelene]

Not defending Fox but it's not like Rugby gave them a great product either.

 

[half]

Without again explaining in detail. How we allowed a US media company to design a made for cable product and then adopted the cable concept as our main competition still annoys me how incredibly inept our leadership was at the time

 

[SouthernX]

Not defending Fox but it's not like Rugby gave them a great product either.

one of the problems with Fox was some of the commentary team imo.

ppl are happy with Stan cause they nailed the commentary teams where as fans of rugby on Fox had enough of Kearns, Marto and Rod.

 

[Adam84]

one of the problems with Fox was some of the commentary team imo.

ppl are happy with Stan cause they nailed the commentary teams where as fans of rugby on Fox had enough of Kearns, Marto and Rod.

Wouldn’t say they’ve nailed, SBW is evidence of this, but they’ve done a much better job

 

[SouthernX]

Wouldn’t say they’ve nailed, SBW is evidence of this, but they’ve done a much better job

hah yeah - hearing SBW do Rugby league games and seeing how the NRL community talk about him as well… I’d say no code wants to claim SBW as part of their channel 9 commentary team

 

[Slim 293]

Not defending Fox but it's not like Rugby gave them a great product either.

One issue, that I used to harp on all the time, was the lack of Friday night games during the latter years of Super Rugby LVIII...

SANZAAR really botched it with the format and scheduling.

 

[Zonker]

one of the problems with Fox was some of the commentary team imo.

ppl are happy with Stan cause they nailed the commentary teams where as fans of rugby on Fox had enough of Kearns, Marto and Rod.

I am sure there is no truth to the rumour that Fox’s proposed lineup was Stephen Hoiles, Bryan Habana and Sonny Bill…..

 

[The GroundsKeeper]

I am sure there is no truth to the rumour that Fox’s proposed lineup was Stephen Hoiles, Bryan Habana and Sonny Bill.

I'm sorry but SBW is not a good commentator

 

[The Ghost of Raelene]

I am sure there is no truth to the rumour that Fox’s proposed lineup was Stephen Hoiles, Bryan Habana and Sonny Bill…..

Obviously it's a joke.

Only thing worse than this would be Horan working in the control tower of an airport.

 

[Rob42]

Obviously it's a joke.

Only thing worse than this would be Horan working in the control tower of an airport.

Would that actually be worse than having to listen to the comedy stylings of Habana, with a Rugby Championship Test Match in the background? I'm not sure. How many plane crashes would have to happen for equivalence?