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Broadcast options for Australian Rugby

Dctarget

Tim Horan (67)
Having it kick off after confusing him with Xzibit is just pure gold
Listening to their bender stories makes me think of that research paper that showed a correlation between successful athletes and risk taking. You're willing to repeatedly run into Joe Rokocoko, you're also willing to do a marathon after a straight 3 day bender then try and fight Busta Rhymes.
 

JRugby2

Bob Loudon (25)
anyone find the ratings for the Reds / Chiefs game on Sat night?
Ranking Report (Overnight - Sporting Events)
RankStationProgramTotal (000s)Sydney (000s)Melbourne (000s)Brisbane (000s)Adelaide (000s)Perth (000s)
1SevenSEVEN'S AFL: SATURDAY NIGHT FOOTBALL
270.3​
35.2​
181.9​
53.2​
2SevenSEVEN'S AFL: SATURDAY NIGHT FOOTBALL - PRE MATCH
154.5​
31.4​
123.1​
3GemSUPER RUGBY PACIFIC 2024
59.1
20.4
5.7
17.7
6.0
9.4
47mateSEVEN'S AFL: SATURDAY NIGHT FOOTBALL
55.1​
16.0​
39.1​
510 BoldFOOTBALL: ISUZU UTE A-LEAGUE
29.8​
13.9​
6.7​
3.6​
4.2​
1.5​
6GemSUPER RUGBY PACIFIC 2024 -POST MATCH
27.5​
4.4​
0.9​
9.6​
2.9​
9.7​
7SevenSEVEN'S AFL: SATURDAY NIGHT FOOTBALL - POST MATCH
22.6​
22.6​
87mateSEVEN'S AFL: SATURDAY NIGHT FOOTBALL - POST MATCH
18.9​
10.8​
8.1​
910 BoldFOOTBALL: ISUZU UTE A-LEAGUE POST GAME
17.8​
10.0​
4.2​
0.8​
1.8​
0.9​
10GemSUPER RUGBY PACIFIC 2024 -PRE MATCH
13.8​
7.4​
3.6​
2.5​
0.4​
1110 BoldFOOTBALL: ISUZU UTE A-LEAGUE PRE GAME
12.6​
7.6​
1.4​
1.8​
1.7​
127mateSEVEN'S AFL: SATURDAY NIGHT FOOTBALL - PRE MATCH
8.6​
2.9​
5.7​

Just shy of 60K, or - about as good as the NRL was to Americans (not including those who watched on Stan Sport - those numbers are shrouded in secrecy)

This is outside the top 20 programs for the evening. These are some of the high quality programs Australians prefer to watch on FTA.

Ranking Report
RankStationProgramTotal (000s)Sydney (000s)Melbourne (000s)Brisbane (000s)Adelaide (000s)Perth (000s)
1SevenSEVEN NEWS - SAT
635.1​
117.6​
200.4​
128.8​
97.3​
90.9​
2Nine9NEWS SATURDAY
529.8​
115.3​
212.6​
102.6​
53.4​
45.9​
3ABC TVABC NEWS-SA
411.0​
97.4​
122.9​
69.7​
56.0​
65.0​
4NineA CURRENT AFFAIR -SAT
382.7​
96.0​
147.9​
69.1​
40.5​
29.1​
5NineSPACE INVADERS
284.6​
56.7​
89.5​
67.4​
31.6​
39.4​
6SevenSEVEN'S AFL: SATURDAY NIGHT FOOTBALL
270.3​
35.2​
181.9​
53.2​
7ABC TVLIFE AFTER LIFE-EV
265.6​
69.9​
74.2​
47.0​
33.3​
41.2​
8ABC TVENDEAVOUR RPT
194.7​
51.3​
52.9​
33.0​
25.2​
32.3​
9NineSPECTRE
172.8​
52.0​
47.9​
36.7​
17.9​
18.4​
10SevenSEVEN'S AFL: SATURDAY NIGHT FOOTBALL - PRE MATCH
154.5​
31.4​
123.1​
1110THE DOG HOUSE
140.7​
39.6​
32.4​
24.6​
19.6​
24.5​
12SevenBORDER SECURITY - AUSTRALIA'S FRONT LINE - PM (R)
131.0​
70.5​
60.5​
1310AMBULANCE AUSTRALIA ENCORE
125.6​
28.7​
29.4​
32.9​
16.1​
18.4​
14SBSSBS WORLD NEWS
113.2​
45.1​
25.0​
18.2​
12.3​
12.5​
15SBSBRITAIN'S MOST BEAUTIFUL ROAD
105.5​
29.2​
33.0​
13.7​
12.1​
17.6​
16ABC TVBACK ROADS S10-ENCORE
102.4​
18.7​
31.0​
23.7​
16.1​
12.9​
1710AMBULANCE UK RPT
95.7​
19.9​
28.9​
20.6​
15.0​
11.4​
18SBSSCOTLAND'S SCENIC RAILWAYS
84.1​
20.6​
26.7​
10.6​
14.4​
11.8​
19GO!LEGALLY BLONDE -EV
83.8​
23.1​
32.2​
10.9​
7.3​
10.4​
2010THE DOG HOUSE AUSTRALIA ENCORE
76.6​
16.9​
25.3​
10.7​
10.9​
12.8​
 
Last edited:

WorkingClassRugger

Michael Lynagh (62)
Ranking Report (Overnight - Sporting Events)
RankStationProgramTotal (000s)Sydney (000s)Melbourne (000s)Brisbane (000s)Adelaide (000s)Perth (000s)
1SevenSEVEN'S AFL: SATURDAY NIGHT FOOTBALL
270.3​
35.2​
181.9​
53.2​
2SevenSEVEN'S AFL: SATURDAY NIGHT FOOTBALL - PRE MATCH
154.5​
31.4​
123.1​
3GemSUPER RUGBY PACIFIC 2024
59.1
20.4
5.7
17.7
6.0
9.4
47mateSEVEN'S AFL: SATURDAY NIGHT FOOTBALL
55.1​
16.0​
39.1​
510 BoldFOOTBALL: ISUZU UTE A-LEAGUE
29.8​
13.9​
6.7​
3.6​
4.2​
1.5​
6GemSUPER RUGBY PACIFIC 2024 -POST MATCH
27.5​
4.4​
0.9​
9.6​
2.9​
9.7​
7SevenSEVEN'S AFL: SATURDAY NIGHT FOOTBALL - POST MATCH
22.6​
22.6​
87mateSEVEN'S AFL: SATURDAY NIGHT FOOTBALL - POST MATCH
18.9​
10.8​
8.1​
910 BoldFOOTBALL: ISUZU UTE A-LEAGUE POST GAME
17.8​
10.0​
4.2​
0.8​
1.8​
0.9​
10GemSUPER RUGBY PACIFIC 2024 -PRE MATCH
13.8​
7.4​
3.6​
2.5​
0.4​
1110 BoldFOOTBALL: ISUZU UTE A-LEAGUE PRE GAME
12.6​
7.6​
1.4​
1.8​
1.7​
127mateSEVEN'S AFL: SATURDAY NIGHT FOOTBALL - PRE MATCH
8.6​
2.9​
5.7​

Just shy of 60K, or - about as good as the NRL was to Americans (not including those who watched on Stan Sport - those numbers are shrouded in secrecy)

This is outside the top 20 programs for the evening. These are some of the high quality programs Australians prefer to watch on FTA.

Ranking Report
RankStationProgramTotal (000s)Sydney (000s)Melbourne (000s)Brisbane (000s)Adelaide (000s)Perth (000s)
1SevenSEVEN NEWS - SAT
635.1​
117.6​
200.4​
128.8​
97.3​
90.9​
2Nine9NEWS SATURDAY
529.8​
115.3​
212.6​
102.6​
53.4​
45.9​
3ABC TVABC NEWS-SA
411.0​
97.4​
122.9​
69.7​
56.0​
65.0​
4NineA CURRENT AFFAIR -SAT
382.7​
96.0​
147.9​
69.1​
40.5​
29.1​
5NineSPACE INVADERS
284.6​
56.7​
89.5​
67.4​
31.6​
39.4​
6SevenSEVEN'S AFL: SATURDAY NIGHT FOOTBALL
270.3​
35.2​
181.9​
53.2​
7ABC TVLIFE AFTER LIFE-EV
265.6​
69.9​
74.2​
47.0​
33.3​
41.2​
8ABC TVENDEAVOUR RPT
194.7​
51.3​
52.9​
33.0​
25.2​
32.3​
9NineSPECTRE
172.8​
52.0​
47.9​
36.7​
17.9​
18.4​
10SevenSEVEN'S AFL: SATURDAY NIGHT FOOTBALL - PRE MATCH
154.5​
31.4​
123.1​
1110THE DOG HOUSE
140.7​
39.6​
32.4​
24.6​
19.6​
24.5​
12SevenBORDER SECURITY - AUSTRALIA'S FRONT LINE - PM (R)
131.0​
70.5​
60.5​
1310AMBULANCE AUSTRALIA ENCORE
125.6​
28.7​
29.4​
32.9​
16.1​
18.4​
14SBSSBS WORLD NEWS
113.2​
45.1​
25.0​
18.2​
12.3​
12.5​
15SBSBRITAIN'S MOST BEAUTIFUL ROAD
105.5​
29.2​
33.0​
13.7​
12.1​
17.6​
16ABC TVBACK ROADS S10-ENCORE
102.4​
18.7​
31.0​
23.7​
16.1​
12.9​
1710AMBULANCE UK RPT
95.7​
19.9​
28.9​
20.6​
15.0​
11.4​
18SBSSCOTLAND'S SCENIC RAILWAYS
84.1​
20.6​
26.7​
10.6​
14.4​
11.8​
19GO!LEGALLY BLONDE -EV
83.8​
23.1​
32.2​
10.9​
7.3​
10.4​
2010THE DOG HOUSE AUSTRALIA ENCORE
76.6​
16.9​
25.3​
10.7​
10.9​
12.8​

Could be worse. Could be getting A-League numbers. Somehow getting games on the 9 proper would surely bring in more viewers. Enough to probably crack the top 10. Surely.
 

Crashy

John Solomon (38)
Aus teams just need to keep being competitive and win - that will bring in the numbers.
I personally watch all my rugby on STAN which I find outstanding at the range of games / comps locally and around the world. Plus the 3-4 rugby shows each week now has got me hooked.
 

WorkingClassRugger

Michael Lynagh (62)
Aus teams just need to keep being competitive and win - that will bring in the numbers.
I personally watch all my rugby on STAN which I find outstanding at the range of games / comps locally and around the world. Plus the 3-4 rugby shows each week now has got me hooked.

I watch on Stan as well. Would be good to know what those numbers are as well.
 

WorkingClassRugger

Michael Lynagh (62)
Qld v NSW on 24 Feb was on Nine main channel (at least in Qld and NSW) It came 25th on the night with 166k

I'm aware. Up against the Matildas which wasn't helpful considering the draw they've become. I was referring more to the competition for viewers last Saturday which was fairly dire in terms of content. And it still doesn't negate from the premise that getting more games on 9 proper would see those figures improve compared to being buried on Gem.
 

JRugby2

Bob Loudon (25)
I'm aware. Up against the Matildas which wasn't helpful considering the draw they've become. I was referring more to the competition for viewers last Saturday which was fairly dire in terms of content. And it still doesn't negate from the premise that getting more games on 9 proper would see those figures improve compared to being buried on Gem.
100% mate - by being on the main channel you see a larger "passive" audience than on the multichannels. Saturdays aren't a peak viewing time for networks and advertisers but it's a shame that networks would rather play movie re-runs than live rugby. I speculate one of the reasons is that the one game a week on FTA thing is Nine throwing RA a bone, and they would rather not cannibalise their paywalled STV product too much.
 

PhilClinton

Mark Loane (55)
I think there is a bit of romanticising about what a difference more FTA exposure would do for the game. When has Super Rugby ever been a big free to air product?

In 2024 the sporting landscape in Australia is mostly streaming/pay tv based. The issue is more than we are stuck on a provider which is essentially single purpose.
 

JRugby2

Bob Loudon (25)
I think there is a bit of romanticising about what a difference more FTA exposure would do for the game. When has Super Rugby ever been a big free to air product?

In 2024 the sporting landscape in Australia is mostly streaming/pay tv based. The issue is more than we are stuck on a provider which is essentially single purpose.
There is no doubt more people would watch something if it was free.
 

Braveheart81

Will Genia (78)
Staff member
There is no doubt more people would watch something if it was free.

I think the data over a long period of time though suggests that the incremental increase in viewers isn't significant enough to make it worthwhile to accept significantly lower broadcast deals to have more FTA exposure.

If there was a huge untapped market out there screaming for FTA rugby content we'd see it in test match FTA ratings.
 

Strewthcobber

Simon Poidevin (60)
100% mate - by being on the main channel you see a larger "passive" audience than on the multichannels. Saturdays aren't a peak viewing time for networks and advertisers but it's a shame that networks would rather play movie re-runs than live rugby. I speculate one of the reasons is that the one game a week on FTA thing is Nine throwing RA a bone, and they would rather not cannibalise their paywalled STV product too much.
RA made it a contractual part of the broadcast deal, and accepted less money from the broadcaster to get it on FTA.

Nine/Stan don't want us watching on FTA, they want us paying $30/month on Stan
 

JRugby2

Bob Loudon (25)
Agree with everything you're saying there, but that's overcomplicating my point. I'm simply stating the fact that more people would more rugby if it was more freely available and more easily accessible (on main channels, not multis).

FTA TV exposure isn't the silver bullet we need for Australian rugby success rather than a nice consequence of it already being successful and popular.

I think the data over a long period of time though suggests that the incremental increase in viewers isn't significant enough to make it worthwhile to accept significantly lower broadcast deals to have more FTA exposure.

If there was a huge untapped market out there screaming for FTA rugby content we'd see it in test match FTA ratings.
 

PhilClinton

Mark Loane (55)
Whether it's on the main Nine channel or GEM is irrelevant if no one is advertising it or directing eyes there. In it's current FTA format we are essentially chasing 'channel flickers' and they aren't a quantifiable or reliable market of people to try and capture.
 
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