Broadcast options for Australian Rugby

[Strewthcobber]

Channel 9
no idea what the second and third numbers are

SUPER RUGBY PACIFIC 2024

Nine

51,000

23,000

1,000

1st is "REACH" everyone who watched for a minute. 2nd is "total audience" closest to the old ratings number, 3rd is who watched a replay

All of this is only the subset of 16-39 year old viewers though. Didn't make top 30 list for all viewers

 

[Adam84]

Diabolical ratings

 

[Wilson]

Diabolical ratings

Such a pity given the quality of the game

 

[PhilClinton]

Such a pity given the quality of the game

The casual rugby fan would probably have expected a bloodbath based on prior years/Tahs performance last weekend.

 

[Adam84]

Also dispels this narrative that kiwi teams demand big interest in Australia

 

[WorkingClassRugger]

Diabolical ratings

Just looked it up. The game was on Gem. Still not great but at least not on the main channel.

 

[WorkingClassRugger]

Also dispels this narrative that kiwi teams demand big interest in Australia

The only people who still push that are the kiwis.

 

[Crashy]

would be interesting to know what the Stan ratings are.

 

[Strewthcobber]

I think what it actually does is dispell the myth that FTA coverage is going to save our sport.

We need a lot more than just that.

 

[Strewthcobber]

would be interesting to know what the Stan ratings are.

Nobody knows those except for the Stan employees

 

[PhilClinton]

The NRL making a big push for their ‘Watch NRL’ app which allows you to access the game anywhere in the world. I haven’t looked into it but sounds like they’re really making a push for this whole global market.

 

[SouthernX]

The NRL making a big push for their ‘Watch NRL’ app which allows you to access the game anywhere in the world. I haven’t looked into it but sounds like they’re really making a push for this whole global market.

think they did well with the telecast.

Can’t wait to see the tv viewership numbers because they did talk up the attendance pushing 50k only to be around 40k.

 

[WorkingClassRugger]

think they did well with the telecast.

Can’t wait to see the tv viewership numbers because they did talk up the attendance pushing 50k only to be around 40k.

I suspect that's across two games. As in. They've counted the attendance from the first game treating it as one crowd and count the crowd for the second game as another. Added them together an boom. 40k.

 

[PhilClinton]

I suspect that's across two games. As in. They've counted the attendance from the first game treating it as one crowd and count the crowd for the second game as another. Added them together an boom. 40k.

I imagine it’s just one ticket for both games and they’ll report on that.

Isn’t that the same way super round is treated? They’ll report crowd numbers for each day based on how many tickets sold, too hard to track attendance for a specific game.

 

[The Ghost of Raelene]

We need to worry about us and not the NRL in Vegas. Let’s be honest, they did a good job and got good numbers. I hope if theres even the tiniest flow on of coverage in the US it benefits the MLR.

- I know a lot don’t like SBW in commentary and I’m one of them but there is one worse and he’s on the Tripple M NRL coverage. Greg Inglis. Good lord he’s horrendous.

 

[Crashy]

mungos.....

 

[Goosestep]

mungos.....

We need to worry about us and not the NRL in Vegas. Let’s be honest, they did a good job and got good numbers. I hope if theres even the tiniest flow on of coverage in the US it benefits the MLR.

- I know a lot don’t like SBW in commentary and I’m one of them but there is one worse and he’s on the Tripple M NRL coverage. Greg Inglis. Good lord he’s horrendous.

I honestly think Americans would prefer rugby to league if prompted correctly ..
1) They are already used to breaks in play to set up set moves.. eg lineouts would be a spectacle

2)scrums and mauls are similar concepts to line of scrimmage in nfl - they would respect jobs / tactics of props like they do the OL
3) rugby players come in a variety of different sizes, again similar to the nfl ..

one thing is for certain , it was very cringe watching the NRL scrums live in America … what a let down they must have thought lol

 

[half]

I think what it actually does is dispell the myth that FTA coverage is going to save our sport.

We need a lot more than just that.

Stew

When I look at the rating, the biggest figures seem to be the nightly news across all channels.

Roughly,

7==, 1, 273
9==, 1,158
ABC, 894
10==, 336
SBS ???

Say 3.6 to 4 million average, against a population of 26 million. What do people do when they don't watch TV is their spare time at home,

TV isn't dying as I see it. Even subscription TV isn't really dying. What's killing subscription and other traditional TV options is that people no longer watch anything unless they actually consider it worth their time. Nothing is getting watched just because it's on in between a couple of hit shows anymore.

What AFL & the NRL have is an already fixed on base, that use TV either traditional or subscription to watch.

New players like Rugby have no such history or size or for that matter daily media reporting.

The trick [poor word choice] is to find where or what people do because as you rightly say FTA is not going to get enough dollars thu the door.

I have no idea what people do, but if my boys 39, 38 & 36 are anything to go by and their mates, E-Games is mega huge.

Stew, any idea what platform we should have rugby on,

 

[Strewthcobber]

Platforms used to watch screen content in the last 7 days. From the 2022 survey. It's a fragmented marketplace.

https://www.infrastructure.gov.au/sites/default/files/documents/Media%20Content%20Consumption%20Survey%202022%20-%20Final%20Report.pdf

Popular things get bought by popular platforms and lots of people watch.

 

[Wallaby Man]

The whole market is in a flux. Most streaming services are losing money at unsustainable rates, so we will see them almost all go towards an advertising model or your subscription costs to avoid ads will dramatically go up. We have already seen Netflix move towards this.

FTA has lost market share over a 5year snapshot, but it appears to be stabilizing. It’s still the king as it also has a share of BVOD. Where people just stream their fta channels from their online offerings.