I think IP is a lot more than just an excuse. Correct me if I'm wrong, but in NSW the Waratahs name is effectively IP owned by the NSWRU. Its used to sell a license yo the professional operator - Waratahs Limited.
That license returns funds to the Provincial Union, from recollection something around $1M + 5%.
So it is a way to give the professional arm enough rope to run a professional sporting business, and gain commercial advantafe, and hold some governance style control.
I like the way NSW have this set up. Better than the Reds "High Performance recommendations" in my view. And a good model for WA.
The major difference between the way the Super Rugby licenses work is that the NSWRU, the QRU and I believe the ACT & Southern NSW RU all have permanent rights to a Super Rugby franchise.
The WARU and VRU don't have the same entitlements and effectively the Force and Rebels are more under the control of the ARU (and hence why they could 'purchase' the IP from the Force as part of the bailout whereas in the past they just loaned money to the Waratahs and Reds). The ARU would ultimately have the power to relocate the Force whereas they couldn't do that to the Tahs or Reds.
What Australian Rugby really needs are willing participants to inject money into the game. It seems to me that the current and historic area of investment in this sort of asset is in horse racing. If only we had some very wealthy Australians willing to spend a couple of million a year on the lifestyle asset of a professional rugby team rather than a horse stud.