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  1. RedsHappy

    Australian Rugby / RA

    A btw: has everyone picked up from GeoRob's recent article re the matter of the candidates for the new RA CEO job that, lo and behold, the committee picked by the RA board to guide the headhunters and help filter candidates is, she says, to be comprised of: ** Pip Marlow (long-standing RA NED...
  2. RedsHappy

    Australian Rugby / RA

    Not sure where best to put it but this interview - EJ (Eddie Jones) on the NZTV The Breakdown in recent days - is really worth a listen IMO, he covers just about every topic and has one great burn for Kiwi rugby:
  3. RedsHappy

    Australian Rugby / RA

    Yes. When League quite recently became well and truly able to out-match Union for player salaries, the game of codes changed again with League gaining another upper hand (in code market share and medium-term player talent terms).
  4. RedsHappy

    What do you want in a RA Streaming Service

    100%. This is the innate beauty of (a) the streaming model and (b) RA producing all the content itself (barring any they added as a supplement for non-Aussie rugby) and then being able to stratify the product delivery and packaging by: - advertising or not (as WCR said astutely above) - form...
  5. RedsHappy

    Why the hatred towards rugby league

    Three big historical reasons for 'the hate': 1. There is far more of class or economic strata divide, coupled with the related viruses of elitism and snobbery, in this country than we care to admit to ourselves. It's a bit different to the British version; here it's build from school type...
  6. RedsHappy

    Why the hatred towards rugby league

    Another rugby long-standing virus that's contributed to its decline here: we attack and stigmatise the tellers of truth re the failure of the rugby elite in this country. Versus taking it on the chin, owning up, and doing something positive to truly fix the problems.
  7. RedsHappy

    What do you want in a RA Streaming Service

    If we build _the_ dominant Aust rugby streaming platform the potential to do distribution deals with these rights' owners is absolutely real and achievable. And as someone else here rightly said: that 'multi event' rugby platform allows variegated price packages for different content mixes...
  8. RedsHappy

    What do you want in a RA Streaming Service

    100%! This is precisely one of the streaming concept's marketing and value proposition attractions. Half the marketing messaging would be, truthfully '.....your $s are going direct to fund our investments in Aust rugby.....'. (NB: This assumes the message has identifiable integrity and is not...
  9. RedsHappy

    Broadcast options for Australian Rugby

    An excellent point and observation. As I've said elsewhere, IMO this is exactly what I think RA should do (but noting that it would require a core of courage for innovation and new diversity of strategy that is not a hallmark of RA culture). As you say, this type of new media modality would...
  10. RedsHappy

    Where to for Super Rugby?

    There's little harm in this media event but anyone after a robust, truthful and accountability-oriented discussion re what Aust rugby/RA needs to urgently do is likely to be disappointed. 1. In fairness and given their employers, the Rebels blokes will only be able to sprout generally anodyne...
  11. RedsHappy

    Australian Rugby / RA

    Malcolm Knox - a rugby fan of old - now seriously arguing that RA flies a big white flag and merges with league here. Namely, the end of the end: https://www.smh.com.au/sport/why-it-makes-sense-for-union-and-league-to-merge-20200605-p54zv9.html
  12. RedsHappy

    Australian Rugby / RA

    One achievement: as spewing justified acid at the very complacency, unjustified arrogance and indolence that still exists today in the halls of RA and most of the local RUs. Right.In.Our.Faces. Can't you see how little has really changed, even today, when we're at fucking death's door? Who...
  13. RedsHappy

    Where to for Super Rugby?

    100%, as you say look at the fact that we still today are generating substantial income lines for rugby product that by and large is quite poor - if improved, so can that be, or at the least, sustained. Then there is simply this: NZ 4.5m people. Nth Hem rugby = vast size and massive income and...
  14. RedsHappy

    What do you want in a RA Streaming Service

    We know that, by and large, the passionate Aust rugby followers clan (reduced as they are) are broadly AB demos and not massively price sensitive if the product is good enough (look at the $s we pay for Wallaby Test tickets). As I've said elsewhere - if the product is right and we have today...
  15. RedsHappy

    What do you want in a RA Streaming Service

    great thing re a good streaming product for Aust rugby (IMO a crucial part of saving it) is that it can be blended and strengthened by, eg, podcasts and vodcasts, amateur video infills, real time interviews, live stats, AR (soon to come), whatever as the delivery mechanism is so flexible, low...
  16. RedsHappy

    Australian Rugby / RA

    We can hope that pissing here on the Roy Masters and others like him is balm to our own wounded prides as rugby heads ever downward here sadly, but the fact remains his central points were entirely justified and accurate. The ARU/RA executives and directors he named were all guilty - both at...
  17. RedsHappy

    Australian Rugby / RA

    The song remains the same: they all got fat big time on multi-year sports media deals (all with zero performance KPIs) and, related, live sports production budgets within the FTA and Pay TV businesses. The flow-to-sports TV $ were all bid up relentlessly as terrestrial and Pay TV realised...
  18. RedsHappy

    Australian Rugby / RA

    Mate, respectfully, I would on occasion disagree. I see many, many very competent CEO's in private companies with annual revs of ~ $80-$300m pa on, say, $450,000 - $600,000 pa and doing a great job and only expecting bonuses on hard-edged, measurable, positively-improved KPIs that benefit the...
  19. RedsHappy

    Australian Rugby / RA

    Thank you but just skip my posts. So easy to do on a thread scroll-through. Apart from a breach of the site rules no one has a patronising right to start - as you do - instructing others to stop writing X or Y as if 'you know best'. I'll cease my posting here when I see genuine signs of...
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