TOCC - I think your starting post was excellent, thanks for taking the trouble to do it and share your well-articulated passions, plus good photos!
Not that you fundamentally disagreed, but I do think the Major is right: once Australian rugby gets back to a pattern of one or more S15 teams winning championships, or consistently getting very close with excellent, dynamic play, and the Wallabies start winning BCs and/or 3/4Ns, and certainly beating the ABs more, the crowds will return, the enthusiasm will return, the community belief will return, just as it always does in this country when national, or big provincial, teams start to excel. Golden rule here. Great example is how fan interest built hugely in Australian cricket alongside the period of Australia's world dominance from the mid 1990s through 2006. And beating England was/is more important than anything, just as beating the ABs over time will always be important to the economic viability of the Wallabies as that's the contest against the oldest, best foe that Australians most identity with (and rightly too, as they're the absolute best there is, year in, year out).
What is clearly happening now is that the Reds dramatic revival into not only playing exemplar rugby that even NSW pay TV viewers watch more than their local team, but winning an S15 Final vs the nearly-ABs (Cru), is driving massive, rebuilt support for rugby in QLD and that and the RWC are combining nicely with results like Saturday's to re-spark key elements of national interest and positive vibe around the game. There can be no doubt that winning tons more than losing is at the heart of all this.
And, as the Major says, there's nothing wrong with any of this! Most of us would take consistent (dull and glorious) winning over glorious losing any day!
Finally, we should all drop the negative connotation of 'bandwagon'. There is nothing wrong with a code or team's success pulling in piles of 'new' or 'happily now returning' fans as a result of enjoying being associated in some form with an exciting, winning phenomenon. There's nothing second-class to be patronised about this. Half of Australian sports' economics would collapse in a heap without bandwagons. There was undoubtedly a time way back in NZ sports history that the early national/international AB success went from something utterly niche, to something powerfully national, there was bound to be an original 'bandwagon' phase way back there between early niche and later huge national. Ideally, the bandwagon phase is a transitional one between just those elements: minority fan worship moving to a sustainable large-scale fan base. This is where the Reds are at 2011. But they need to be there and more so in 2013++, or the awful cycle of rugby decay and disappointment and poor economic viability will have started all over again, just as happened to most of Australian rugby post 2003.