TBF, neither does isolating a few paragraphs and blinkering out most of the rest.
Only around 20% was on club rugby, a fair chunk more was aimed at the top end of the game including soup. It's not necessary
to like O'Neill (and I don't) to know that he's right.
"We need to create a new competition, not just tweak the old one," he says. "Something exciting and innovative."
… <snip> … billionaire mining magnate Andrew Twiggy Forrest … <snip> … is now planning a breakaway competition to rival Super Rugby. It could bring together teams from Australia, Fiji, Hong Kong and Singapore.
"The leadership of rugby Australia should engage directly with Twiggy Forrest," says O'Neill. "Two sub-optimal competitions … is not what rugby needs right now."
… <snip> … O'Neill says Australia should walk away from Super Ruby, or remodel it so it only includes teams from a favourable time zone for Australian TV audiences. Which means kicking out South Africa.
Sources close to Rugby Australia suggest that wouldn't be sustainable financially, because South Africa provides most of the broadcast revenue in the existing deal.
O'Neill disagrees. "It's entirely viable," he says. "We went within a smidgen of doing it in 2009 … but New Zealand blinked."
The revamped competition he is proposing should also have a free-to-air presence. And if New Zealand don't agree to sever ties with South Africa, then Australia should go it alone, he says. "The reality, is to compete with the AFL, NRL and A-League, we need prime-time content."
"And if New Zealand say we are not interested, then Twiggy becomes imperative".
Thing is, it's moving towards a stage where many decisions will be out of RA's hands. They're not far off being farrrrrked.