half
Dick Tooth (41)
We do think so differently. It would cancel all existing broadcast deals and most sponsorship's would be cancelled as well. Getting that support back would be a huge effort.
Plus a few would drift across.
Where to for Super Rugby?
- Thread starter Quick Hands
- Start date
- Status
We do think so differently. It would cancel all existing broadcast deals and most sponsorship's would be cancelled as well. Getting that support back would be a huge effort.
Plus a few would drift across.
Do you genuinely think rugby and soccer share a lot of serious fans?
I agree that there would be sponsorship dollars available but most of the headline ones wouldn't be that relevant under exclusivity deals.
I agree that there would be sponsorship dollars available but most of the headline ones wouldn't be that relevant under exclusivity deals.
Strewthcobber
Simon Poidevin (60)
You're discussing this with one BH! (half)
I reckon there's a fair bit of crossover between soccer and union fans - but there's not that much crossover between A-League and Super Rugby fans.
That's more of a reflection of how popular the two competitions are though
half
Dick Tooth (41)
A few but not many aside from International Matches.
BUT BUT BUT BUT BUT, if FIFA suspends Australia, then the A-League is fucked as players don't play in non FIFA leagues as they get banned from playing in FIFA leagues.
THUS THUS THUS, media and sponsorship would disappear overnight and that media space and those sponsorship dollars would flow to other codes and we would share in that.
I should have probably said A League. I'll watch some Socceroos games (and attended one last year), used to watch some EPL games (Arsenal) when they were on Foxtel. I would classify myself as a sports tragic though.
By serious fans I mean someone who is choosing each year whether they buy an A League membership or a Super Rugby membership because they can't commit to both.
half
Dick Tooth (41)
By the Holy Mother of Mary, have you read what I posted, I am not talking about fans and ratings.
I am talking about
1] Extra media space
2] Loss by broadcasters of media product.
3] Sponsor's looking to promote their products via sport.
A fourth is winning back the above.
Rugby along with other codes would get a % of these things that soccer will loose.
I was replying to another post. I wasn't trying to address what you wrote.
There would be some extra competition for the limited content but I'm not sure that means current broadcasters just throw more dollars at existing comps.
I think the biggest change would be sponsors looking for opportunities but it would be limited in the short term (which would presumably be all it would last for). I can't imagine the NRL, AFL or RA can sign a car sponsor because they have exclusive deals already so they wouldn't be able to take on Hyundai as a sponsor for example.
Aurelius
Ted Thorn (20)
-sigh- Ok, who does the FFA have to bribe to make sure that doesn't happen?
If I lose the Glory too, I'll be seriously pissed.
WorkingClassRugger
Michael Lynagh (62)
I do know that 7s has done alright on Chinese TV in the past as did the last RWC. But this survey looked at people's interest in the game and this has since been taken by media as them being fans. There is a difference. I'm interested in hockey in so far as I'll watch it if it's on TV or if it's easily accessible online but I wouldn't call myself an active fan.
Similar to many in this survey. So how it's being reported is misleading.
However, I do think it does provide positive signs for Rugby in that it's easier to convert someone interest to that of an active fan than it is to start from scratch. You just need the provide them with the right vessel to achieve that.
Strewthcobber
Simon Poidevin (60)
What access do those 33m Chinese people have to rugby? Is it available on TV, local comps etc?
WorkingClassRugger
Michael Lynagh (62)
wamberal
Phil Kearns (64)
I am willing to bet that they are primarily interested in gambling on rugby.
dru
David Wilson (68)
I'm OK with that.
Rugbynutter39
Michael Lynagh (62)
As to what constittutes fans would be interesting... but rugby is growing in China from a low base and could really grow if the $100m planned investment is fair dinkum.
Sent from my iPhone using Tapatalk
WorkingClassRugger
Michael Lynagh (62)
According to the methodology which can be found at the bottom of the WR (World Rugby) article anyone who responded as 'very interested' or 'interested' were considered fans. That accounts for the 338m fans. The rest fall under the 'little interested' category.
Rebels3
Jim Lenehan (48)
The research was probably conducted by the same company that conducts the AFL membership figures haha.
It is a poorly designed survey and doesn't account for robustness, how many people were actually surveyed, where they were surveyed and how these people were weighted to represent the respective populations. Market research 101
WorkingClassRugger
Michael Lynagh (62)
Apparently it's the same methodology used by a number of international bodies to determine interest. Clearly they wouldn't have spoken to everyone of the population in each of the 36 countries the survey was conducted in. It probably used a similar method as with polling companies which only require something like 1500 respondents to extrapolate the overall percentage in say a two party preferred poll.
Should note that I'm not saying they only spoke to 1500 people in this case. I was talking about our domestic polling companies and how they come to their determinations.
half
Dick Tooth (41)
Interesting question, from a business friend, we discussed, recent changes to the business he works for.
Moreover we chatted about changing business models and product offerings in general.
We where not talking about rugby. He made for me a comment that could equally apply to Australian Rugby and its operating model of Super Rugby.
He said there can be no change without risk, but insisting on no risk or little risk to change always results in disaster. As you can reach a point when you must change and its normally rushed and a lot of damage has been done in waiting so long.
Moreover we chatted about changing business models and product offerings in general.
We where not talking about rugby. He made for me a comment that could equally apply to Australian Rugby and its operating model of Super Rugby.
He said there can be no change without risk, but insisting on no risk or little risk to change always results in disaster. As you can reach a point when you must change and its normally rushed and a lot of damage has been done in waiting so long.
- Status