We've had this multi platform discussion several pages back this very thread. About what the rough split of viewers were between Fox and Kayo. That's all that matters from a domestic deal perspective in the immediate future.
His point was that the Fox rating are less than 20% of the ratings.
He nominated
NZ had 3, Sky, Sky Go, & a Sky Kayo . 3
In Australia, he identified, Fox, Fox Kayo, FFA my Football app, Telstra. 5
Internationally a Youtube channel . 1
Thats 9 platforms, with Fox rating less than 20%, when on FTA well under 10% was the Fox ratings.
To my earlier post, he received advice that FFA should broadcast themselves and FFA themselves have identified a broadcast of between 12 & 15 million.
Added to this was what the A-League head said was almost attack reporting by sports writers who essentially are AFL & NRL fan folk.
TO MY POINT
Rugby would have similar platforms and moreover receive poor reporting from the same sports writers.
But rugby in NZ is light years ahead of soccer, and certainty an Australia / NZ competition would get light years more international youtube watchers than Australian soccer.
Further our costs would be less as FFA would have more games.
I understand the Fox v Streaming debate this site had.
HOWEVER
The way this guy broke down the platforms opened my eyes he identified
9 platforms thats huge. We would have more i.e. PI nations, maybe PNG as well.
Also I don't know the answer but the media bias towards, cricket, AFL & NRL is true and the manner in which they downplay other codes and under report their achievements.
Its worth discussing, that it was said by a soccer person is not the issue, it applies more to us.