At some point there will be a tipping point. when Fox deals continue to shrink in line with viewing numbers - there will be a time when "something else" makes sense. Interestingly, an article last week quoted an Aus equities analyst saying he believes Foxtel is worth $0. Valuation of about $1.1b and debts of $1.7b.
at some point, the model is going to break. (however it might also just mean that Newscorp repays all debts on behalf of Fox).
Absolutely. I think there will be a tipping point and things will change.
Things may change with Foxtel after Rupert Murdoch dies but they obviously see the influence their loss makers bring on Australian politics as being important to them (The Australian and Sky News) so maybe they pay off Foxtel's debts to keep it running longer.
I think there would be merit in Rugby Australia taking a somewhat reduced deal for better exposure but there's no way that they can take no money or pay for exposure.