my news is that Fox has no appetite to offer more money for the next broadcast deal. and that this is similar for SA and NZ.
Viewing numbers in Oz really declined over the 5 years of the current deal. I cant see why Fox would feel obliged to up the ante on money offered.
internationally we are see a real peak in terms of deal sizes for TV rights. the predicted influx of streaming platforms and large digital corporations like youtube, facebook, etc hasnt really materialised yet.
however, it has been the growth in the international rights sold by SANZAAR that has increased revenue in the most recent TV deals. It will be interesting to see if that trend continues.
But coming back to Super Rugby. the biggest problem with debating what the future of Super Rugby could be, is the lack of transparency of how the broadcast deals are split between Tests and Super Rugby. There are only rare comments made by executives over the years to go on.
As stated a few posts back, the talk has always been that it was Test rugby that delivered to bulk of the value to broadcasters.
If this is true, it means 2 things. firstly, why would RA bother thinking too hard about getting Super Rugby right if its Tests that actually bring the dollars in door. its just wasted energy for no financial reward. secondly, if Super Rugby doesn't provide value (only content) then RA should feel free to explore new ideas (not something we always see from them).
If the first point is true, you can see why RA looks at Super Rugby purely as a vehicle to get our players ready for Tests. There is a tipping point here when Super Rugby is no longer producing Test ready players to support that Test derived revenue.
On the second point, I think there is a tipping point when Super Rugby fan engagement will start to spread and impact Test fan engagement. That is the critical point when RA will need to act. If Super Rugby is seen to be losing fans from both Super Rugby AND Tests, then they will be forced to act, as the bulk of the broadcast deal will now be at risk.
Some would argue both of those points have already been reached. Some believe any change would just take us well past those tipping points with no hope of reversing trends in fan engagement or player performance.
I guess we will know in November what RA's thoughts on all this are....