Isnt RA kinda needing the SANZAR $$?
Absolutely, they need dollars.
There is limited public transparency on the 2015 Ðollar$ --- other than the headline figure from the sale of the rights to SANZAAR's rugby "products". However … from previous deals, Super Rugby is the minority component of the revenue compared to the Test Match revenue.
It's filler for Pay TV programming slots. -- That's okay but it does not have a big audience. That audience is continuously dropping and the soup is not cheap to run, so it's becoming more and more of a loss-leader.
Now, the various income sources from around the world are pooled and then split among all of SANZAAR's members. Regions generating higher broadcast value tend to compensate the lower.
The big kicker in the last deal (that kept Bill Bulver's neck above water for around 12 months) came from the UK and was worth, if memory serves, an extra $10m+ or so a year to the ARU … without which Australian Rugby would have been screwed.
Of course it turned out they were screwed anyway, as they dropped from five teams to four + admitted they could really only afford three.
The thing is, though, with Supe ratings crashing through the floor (particularly in Australia) there is downward pressure on what RA can expect to command from its share of any future deal.
And the last deal wasn't enough.
Like, if the articles published in 2015 re the current TV deals are correct, they get 50m a year from the deal. How much could they realistically generate with alternatives?
So Test Matches would continue to be played. This is still the main TV revenue generator. Soup is not the full deal. Far from it.
And as far as replacing it in the calendar, I see two components.
- In the latter part of the season I'd advocate a champions league style comp (or comps) running a couple months. This would still involve SANZAAR and would replace a couple months worth of soup (for whatever that's worth …) within potentially the same markets that Supe is in now.
- For the main regular season -- a competition in our time zone. This would require a combination of increased private backing (e.g. Twiggy types) and possibly funding for a team like Fiji from WR (World Rugby). Even with that, there may be some cutting of the coat to suit the cloth.
In saying that, when something is dead, it's dead. You don't get a lot of choice on bringing back Soup when it's beyond repair.
On the upside, with control over teams and schedules + added marketing and lower overheads, the opportunity is there to lift the domestic numbers on ratings, attendance, and value which are currently on the floor.
It's a reset that Oz pro rugby badly needs.