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Dick Tooth (41)
That's the problem in my opinion.
A plan needs to be in place, but it sure as hell isn't coming from the ARU.
Change the board, how I am unsure, IMO as I have many times posted I believe we need 4 clear years to develop a plan B or whatever name you want to call it.
Rugby is kinda at a crossroads pertaining popular support, and our demographic is ageing.
To remain at four teams, hidden away on subscription TV, in a model that best serves the profit of a US media company is going to fail there is nothing I am more sure of.
The four team argument IMO came from the broadcasters as rating in SA & Europe were falling.
Having said all this my thoughts changed roughly twelve months ago on rugby's ability to sell a local domestic competition to the FTA networks.
Watching soccer and then test cricket negotiations it became obvious replacing super rugby revenue was far more difficult today than say 5 years ago.
Rugby needs to engage its base better and grow the game, which as most agree is not possible with four teams on subscription TV with many games at non friendly hours.
However to fix is much nay very much harder today than it was 5 and even more say 10 years ago. We need to spend a lot of time on planning and revenue models.