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killer, I respectfully disagree. In this situation private ownership is the strong suit. Cox has a contract, the other party are opting to reneg, he'll sue for damages.
By the sounds of the Rebels statement he will sue for hurting the brand & then also sue the ARU for selling him a dud product.
Personally I think saying that they would seek damages to attempt to push through a decision backfires in the way that it makes them seem overly litigious which would be something I would think the ARU would want to avoid.