It is staggering the amount of media attention gets devoted to off field issues.....
Yes, it's frustrating MSB. But there's never much joy in blaming the media, they are what they are. The key is not feeding them bad-tasting raw meet before a banquet.
Part of the problem here is that, it must be remembered, the ARU has hammered the general media and key Aus rugby journalists with the message that, generally, 'the modern Wallabies are driven by the fantastic band of X-factor young players, impressively 'recruited' by Deans, and playing with dynamic style, flair etc, and this group will win us lots of prizes (someday) and hopefully the RWC.' Incontestably, this media line has grown more shrill and monolithic from the ARU the more the ARU's prior stated goals of multiple BC and 3N wins etc under Deans completely failed to materialise in 2009 and 2010.
The relentless promotion of this group dramatically ups their individual media profiles and, of course, risks over-boosting their individual sense of importance and the implicit notion that they are owed more by their employer than vice versa. The young age and general life inexperience of these guys turbocharges this risk.
I remember thinking to myself that it was ominous that QC (Quade Cooper) was getting literally double page spreads in the SMH just pre 2011 BC1 noting his huge talents, that he'd win us big games, genius for the Reds, the maestro at 10, etc. I observed when he played in 3N1 v SA in Sydney that he seemed to me to be playing with too much ego and excess 'flair' (unlike his 2011 Reds play where he'd learnt a lot of self-control). He then lost control completely with a dose of flair with mad cow disease when confronted with top competition that had the team's measure in Auckland, and, on cue, from his lofty heights of only a week or so before, the QC (Quade Cooper) doubters instantly reappeared in droves.
So, the rugby and RWC-following media posture was hard set early this season, and had built from 2010:
these fabulous young Xes were going to drive the Wallabies to glory. Up on the media pedestal they went, hoisted there by their own skill but even more by the ARU's desperate need for positive spin as cover for deeper disappointments relative to their earlier own promises and stated goals. This was all kindling for a serious bush fire the moment either (a) the Xes started to disappoint on the field (which ironically is happening to a degree in the first 4 2011 Tests) and/or (b) one or more of them went delinquent and started to fuck up under the ARU's noses on the main stage. Enter stage right, JO'C and the scene is perfectly set for a negative media feeding frenzy of precisely the type we are seeing this week.