Arvid Petersen was the CEO of Pepsi-Cola Bottlers when Lion Nathan owned it, which was up until the late 90s. I got to know him around 1990 as I was a business associate of the LN boss at the time, he's a helluva nice bloke, personally. Lion Nathan did have a lot of pull in rugby, and league, due to their Tooheys' sponsorships (doesn't it give you the shits to see VB plastered all over New South Wales teams? Or Carlton Draught) and Arvid ended up on the NSWRU board. He was part of the financial disaster of the 2000s at NSWRU and I can't help thinking he's been there long enough and should stand aside for a new face. In fact anyone associated with the old board should move on.