Rights doubled, but there are other factors to consider rather then just the NH value, the method of distribution changed marginally, hedging of the broadcast rights against the US$ at a higher rate then it was 5 years ago and increased value from South Africa, New Zealand, Argentina and Japan.
This is 2016, even when the Reds are abysmal they account for 3 of the top 9 ratings games, Waratahs and Brumbies filling out the rest.. Rebels and Force rarely top 60k, if they do its when they play against either the Reds or Tahs.
1. Reds vs Waratahs - 149k
2. Waratahs vs Brumbies - 120k
3. Crusaders vs Waratahs - 90k
4. Waratahs vs Hurricanes -89k
5. Waratahs vs Brumbies - 87k
6. Reds vs Waratahs - 85k
7. Reds vs Highlander - 85k
8. Waratahs vs Chiefs - 85k
9. Brumbies vs Higlanders (QF) - 83k
Hurricanes vs Chiefs(SF) 98k
Hurricanes vs Lions(GF) 143k
I get what you're saying, but reality is the Force are the least valuable team in terms of TV Rights, thats not a slight on the Force, thats just a reflection of the time zones and size of the local demographic, when the Force play a non-Australian team, the ratings are usually around the 25k-50k. What the Rebels have going for them, is they can play in the AEST Prime Time spot and pick up the casual rugby fan from QLD and NSW, they aren't solely relying on the Melbourne audience.