I think that (somewhat sadly) a $203 platinum ticket doesn't represent "the ultimate". There are many entertainment events that cost more.
Rugby isn't positioning itself as the most premium ticket in town here.
I agree with all your suggestions around incentives for families and clubs, particularly for the lower category tickets. This is an area the ARU can do more in and would be a good show of an olive branch and engagement with the clubs and grassroots rugby.
Very much so, and badly needed.
When I went to the (terrific) opening of 2017 season festival at Brothers here in Brisbane (UofS and Norths played their opposites that day), the spontaneous quite bitter antipathy I found re the ARU (and to a smaller degree the QRU) was extraordinary and it was not led on by my comments in any way. This was not the case at all say 5 or so years ago.
My main point on Test ticketing - and I think you agree - is that the ARU should get its marketing group into high gear and should be /must be much more analytical, creative and imaginative re how it prices, distributes and sells Test tickets if it wants to arrest the ongoing decline in its gross income from Wallaby matches.
This decline unless arrested is a serious threat to the ARU's medium-term financial viability.