It depends how you look at it. I suppose he wants a management which will get his name out there, generate hype and command top dollar for his services; to that end his management team is doing very well. The rest is up to him to prove himself on the field.
Having a nice clean public image is proven time and time again not to be all it’s cracked up to be. Look at Sonny Bill vs Barnes for instance, same age, Barnes has the squeaky clean imagine, Sonny Bill with the rogue-type imagine, Barnes the more accomplished player, overall pretty even in abilities (albeit different type 12s), but which player would most teams chose if they had the pick of the two? Sonny Bill by a fair margin, from a Rugby perspective and from rival codes.
If something fails in Rugby Union for Sonny he has generated limitless opportunities to pursue, a credit to himself AND his management team; they do seem to do a good job from that perspective. And there is no reason why he cannot go down as one of the greats.