The big end of town didn't get to be the big end of town for nothing. If they can use their secret masonic handshakes, nods and winks, passive persuasive skills, to not have to put their hands in their pockets to pay for FTA coverage for Rugby, then they will do so.
Why has Brisvegas Premier footy lost ABC coverage? Tricky, but perhaps ABC is only interested in power and influence (or lack thereof) and they may have concluded that that this only exists in Sydney Melbourne and Canberra. Why would they bow to the needs of Queenslanders?
I think Robert Zimmerman said it best, Hugh, or rather, sang it. "The times they are a'changing". The big end of town in Brisbane is basically interested in the other code, unfortunately.
As for the big end of town getting something for nothing, for some reason the name of David Clarke, the co-founder of Macquarie Bank, keeps coming into my memory. How much did he put in to save NSW Rugby after the Concord Oval re-development fiasco? I forget now, but it was a lot, close to ten mill, I think.
Sadly, as Catherine Harris, former rugby tragic, now a member of the ARLC, said "rugby has lost its mojo". As I have posted elsewhere, the game had a bit of a chance at a big breakthrough in Australia, but we muffed it. It wasn't our fault, of course, it is the fault of the bloody rules, and our counterparts in the NH who do not care that we face serious competition.
In the meantime, if the array of friendly forces that you describe, actually do care about the game's future, they will need to think about emulating the late, great, David Clarke (and a non-rugby person like Harold Mitchell), and put their personal and corporate hands in their pockets, before it is too late, and the game retreats into the sandstone universities and private schools. And nowhere else.