Super what?

[Omar Comin']

I have no idea. Hence I asked.

Just checked and the Premier Soccer League in South Africa has a reported €200 million deal over 5 years. Less than a third of the AFL and NRL deals. And the current SANZAR deal is US$437 Million. That's less than half of the NRL and AFL deals (and Supersport pays less than half of the total). So even if the new deal was to double the old one Supersports contribution would equal less than half of what Australian broadcasters pay for NRL and AFL.

The Australian broadcast market is simply much more lucrative.

Keep in mind that around the time of the 2003 world cup rugby union was much more popular in oz than it is now due to the success of the Wallabies. At the top level it was becoming a legitimate competitor to league with Bledisloe Cup ratings approaching those for State of Origin. And the world cup itself was a huge success in terms of attendance and TV ratings. But we never developed a domestic competition to compete with the NRL and AFL. It was such a waste of $47 million. Now we're finally doing it, but with no money.

 

[Quick Hands]

Just checked and the Premier Soccer League in South Africa has a reported €200 million deal over 5 years. Less than a third of the AFL and NRL deals. And the current SANZAR deal is US$437 Million. That's less than half of the NRL and AFL deals (and Supersport pays less than half of the total). So even if the new deal was to double the old one Supersports contribution would equal less than half of what Australian broadcasters pay for NRL and AFL.

The Australian broadcast market is simply much more lucrative.

Keep in mind that around the time of the 2003 world cup rugby union was much more popular in oz than it is now due to the success of the Wallabies. At the top level it was becoming a legitimate competitor to league with Bledisloe Cup ratings approaching those for State of Origin. And the world cup itself was a huge success in terms of attendance and TV ratings. But we never developed a domestic competition to compete with the NRL and AFL. It was such a waste of $47 million. Now we're finally doing it, but with no money.

Maybe our anti-siphoning rules inflate the price for NRL and AFL? I'm not sure if this is the explanation, but it seems odd to me that our small market can afford to pay double the amount for a purely domestic competition.

 

[Blue]

The more this gets talked through in the media the more it appears as if Aus is just hanging out for another income source.

Maybe Australia and NZ should have walked and spared everyone this grandstanding.

 

[Blue]

Just checked and the Premier Soccer League in South Africa has a reported €200 million deal over 5 years. Less than a third of the AFL and NRL deals. And the current SANZAR deal is US$437 Million. That's less than half of the NRL and AFL deals (and Supersport pays less than half of the total). So even if the new deal was to double the old one Supersports contribution would equal less than half of what Australian broadcasters pay for NRL and AFL.

The Australian broadcast market is simply much more lucrative.

Keep in mind that around the time of the 2003 world cup rugby union was much more popular in oz than it is now due to the success of the Wallabies. At the top level it was becoming a legitimate competitor to league with Bledisloe Cup ratings approaching those for State of Origin. And the world cup itself was a huge success in terms of attendance and TV ratings. But we never developed a domestic competition to compete with the NRL and AFL. It was such a waste of $47 million. Now we're finally doing it, but with no money.

Fox need a new negotiator. Can't believe how big that is for such a tiny market. It's ridiculous. No wonder we pay through our noses for this little box. I wish they had a cheaper AFL and NRL free set top box.

 

[kiap]

In terms of AFL/NRL, the reason why the overall Australian broadcast market is much more lucrative, is simply because it is in a much bigger economy.

Incomes are higher and households are smaller.

Statistics South Africa: Statistical release P0211.2 Monthly earnings of South Africans, 2010.

The respective workforces are 11.4m (AUS) versus 17.4m (RSA).

But see that monthy income figure for the Top 25% in SA of 6500 Rand? That is easily below the poverty line in Australia, even on a PPP basis.

 

[Train Without a Station]

Also how do subscription costs here compare to other nations?

 

[kiap]

You can look up package costs although there's a need to "unbundle" some bundles which complicates things. The companies everywhere try to extract as much as they can so it's rarely dirt cheap. The other thing is that the subscription-to-viewer ratio also varies. In Australia it's high.

 

[Omar Comin']

The Australian economy is 4 times the size of South Africa's plus about 9 times bigger per capita. And the NRL and AFL have over 200 matches, all played at ideal times, compared to 125 in Super Rugby (soon to be a few less), plus 22 test matches in the SANZAR (plus Arg for the RC) countries.

It's little wonder the NRL and AFL get substantially bigger deals.

 

[mst]

The Australian economy is 4 times the size of South Africa's plus about 9 times bigger per capita. And the NRL and AFL have over 200 matches, all played at ideal times, compared to 125 in Super Rugby (soon to be a few less), plus 22 test matches in the SANZAR (plus Arg for the RC) countries.

It's little wonder the NRL and AFL get substantially bigger deals.

The other layer behind that which is THE key element is where or how broadcasters make their money - advertising. As highlighted above, in SA there is less disposable income thus less spending which reduces the value of advertising. Thus 8 million viewer's in SA maybe of less value dollar wise to advertisers than 3 million in Aus. But its unique to each market. So what a broadcaster wants is a good balance of viewers with disposable incomes and a competitive market that suits each demographic. Aus does provide that it you can get a foot in the door against the AFL/ NRL. The ultimate goal for a good Super Rugby deal would be to get lucky with a sponsor / advertiser that trades in all 3 markets (AU/SA/NZ) and even Asia and then its worth even more.