I think free tickets for kids should be limit of it, maybe give an adult supervisor $5 off a GA ticket. Nothing wrong with letting kids in free, but I'd bet that most young rugby players in NSW dont even know they are entitled to this.
An alternative could be to give each child a family two game membership rather than a kids membership alone. Giving a child a kids season membership means Mum and/or Dad still have to shell out for tickets for themselves and any other siblings (who don’t have a membership) plus parking and munchies etc so it all adds up. A family membership for 2 games at least defrays some of the cost so they only need to pay for transport and munchies.
Offering to bus in rugby clubs/school and community groups could also be an option if they get sufficient numbers…maybe workable if the discounted tickets cover the cost of bus hire. It makes it easier for them to organise to get people to the game.
The goal should be to make it so easy to get to the game that people have no excuses to not come along (excluding what happens on the field).
Club rugby players and university students could be offered really cheap GA tickets as part of a promotion. I think that would be a good idea.
Your suggestion about giving discounted tickets to Uni students is an excellent idea. The Zoo at Highlanders home games looks like a lot of fun and a great party atmosphere. IIRR, it’s targeted at students from the University of Otago. With the number of Unis within the Sydney metro area, it would be remiss of the Tahs to not have at least considered this idea.
Work with Uni student associations to come up with an offer and promote through the associations. As the season starts around the time as Uni orientation, it would be a good opportunity to connect with potential fans and raise the Tahs profile. Should be considered at Sydney Uni at the minimum.
b) they've sent them all ONE game's GA Family ticket.
Why would you offer former players GA tickets?