Interesting & impressive research Mauler. Can you present some idea or ideas of a way of bringing it up to scratch.
Right. Where to start.
Website. This is a hard one. When you’ve essentially got 2 people employed in the zone full time, one administering the comp and one growing junior participation it’s not surprising that website management isn’t viewed as super important. Significantly more time consuming than Facebook to maintain. I’d put the eggs in the Facebook, Twitter and Instagram areas. Link them together and plug away here.
The clubs needs to be better here. I’m not saying that they’re all bad all the time but when BS stories get passed to the DA along with phone calls not being returned what can we expect. The coverage on the DA isn’t what it used to be but the communication certainly isn’t to that level either.
Someone needs to broker peace between the DA and the SIRU office. I’m sure they will both say everything is fine but when the SIRU Facebook page isn’t re posting DA articles there is clearly a problem in this space.
One thing I’d like to see is the return of the old SIRU tipping comp from 10 years ago or so. I’m pretty sure Marty Hogan has something to do with the running of this. Was a bit of fun and gave another point of interest in the zone.
There’s no silver bullet. Print media is battling. Only have to look at the collapse of AAP this week as proof in point. The social media space, while terribly in accurate, negative and petty with minimal fact importance in lots of instances is where online news, not just rugby, is heading. People feel more invested in the socials because they can get their opinion out significantly quicker than by writing a letter to the editor. This is also a negative occasionally as heat of the moment comments are made, and subsequently deleted, but you get my drift.
I suppose to really answer the question we needs to first understand who we’re targeting. I mean this space is brilliant for previews and reviews as anyone who watched it can write about it. I’d suggest most clubs would be covered by someone or another in the forums here. The negative is that only the current supporters will ever head here, zero extra reach. That and the infighting in the forums would also provide little interest to those outside the forum.
Honestly PB I’m not sure you can point at Any one problem and I’m certainly sure there isn’t a panacea for this issue either. It will take parties putting to bed some history and wanting to actually see it occur prior to it improving.
So yeah. Probably confused the issue further.