Given the number of stoppages there are in a game of rugby, it's a bit ridiculous that there are no cheerleaders there to add to the spectacle. Cheerleaders are not there to be the main event or detract from the game but they are there to provide light entertainment during scrum resets, after tries have been scored, when a drop goal goes over. They're on for 30 seconds and then sit back down.
If you worried about turning away the corporates, dont dress them in the skankiest outfits you can find. They work to improve the rugby-going experience in South Africa, New Zealand, France and hopefully Argentina next season.
If you did a quick survey of Sharks/Bulls fans asking if they'd be happier if the cheer girls were scrapped, what percentage of fans do you honestly think would vote for that? I'd say a max of 1 in 10.
There is a place for the appropriate use of cheerleaders in Australian rugby - finding the money to get the groups organized is probably a lesser priority though for a CEO, because they won't of themselves get people to turn up. But they should make it a more enjoyable experience for the fans.