The main question is what can we do as a sport to improve TV ratings, which have been slipping this year and seem to be on a dangerous downward trajectory compared to other sports?
Go well in the RWC. The success of the Wallabies goes a long way to dictating the level of interest of casual fans.
The Reds being more successful again should also help. TV audiences in Qld will decline both for Reds games and other Super Rugby games when they're not doing well.