Agreed.
The way I think about it is that SANZAR and USA Rugby have what the other needs. SANZAR have a tonne of professional rugby expertise (and the best teams in the world) while the US have the biggest and most promising growth market in the sport.
SANZAR can help the USA become a rugby super power and boost the growth of the sport, particularly at the professional level. In return SANZAR could integrate USA Rugby into its competitions and gain commercially from that market. I see it as a way for SANZAR to compete commercially with European rugby in the long term.
I don't know if integration would be a possibility. But certainly holding a stake in a league certainly could be. The major issue is that I don't have confidence in SANZAR and its ability to demonstrate any level of cooperation and vision needed to undertake such a project.
It wouldn't require a huge financial investment as some may assume. Sure so funds would be needed but its more coaching and marketing etc. that it a competition like the PRP needs as much as money.
The PRP would require some restructuring but its all very achievable if it means it can progress.
I firmly believe that the SANZAR Unions need to do a number of different things.
1. Separate themselves from Super Rugby. Super Rugby needs to be run as a separate entity completely free of Union influence and bickering. A independent Super Rugby could licence its sanctioning from the Unions but be run by individuals who sole purpose is to grow the brand be it as it currently stands or some other future format.
2. Reassess their future methods of expansion. Adding teams here and there is problematic and tends to add to issues such as travel etc. Personally, while some degree of travel is inevitable I would prefer to see SA/Arg for one conference and NZ/Aus form a second. From there they could look for further commercial opportunities such as the one I've suggested with the PRP to build new conferences. Everyone plays within their conference and then the top X teams from each conference play off.
3. This is perhaps the most important. Streaming will be a huge aspect of any sporting competition in the future. They need to get their head around this a start working toward taking control of their own destiny on this. I mentioned RIM earlier who are looking to do just that.