I disagree, I think the PR and marketing of the Reds is above that of the other franchises in Australia.. In Sydney you would barely know that the Tahs exist, in Brisbane when I visit you hear about the Reds regularly on the news, on the radio and see them on billboards..
At the end of the day the marketing team can't polish a turd, if the product they are trying to market is rubbish then they are already disadvantaged and trying to push shit up hill. I think the player announcements in regards to signings is a strategic decision made by upper management rather then just a decision made by the marketing division.
Some good points in there TOCC.
I guess what some of us distinguish, and you touch on this, is the difference between 'marketing presence' and 'correctness and balance of content' within that presence.
In my experience the Reds' marketing that I think alienates fans more than motivates them is of these general types:
- highly hubristic statements implying or promising exceptional performances by the team or individual Reds players - we all recall the 'When Greatness Calls' campaign - either before mediocrity or worse is delivered, and when, even more alienating, this grandiosity is all repeated all over again after a long run of awful performances and outcomes just as though nothing's changed
.....coupled with......
- continuous barrages of emails selling endless varieties of Reds products and events (at typically no small cost) when this is not balanced by any messages from QRU management that honestly attempts to explain poor team performance and/or honestly deal with the issue openly and indicate what's credibly being done to improve things for the benefit of fans.
The impression given by these types of poor marketing
strategy calls is that either Reds' fans can be treated as fools who'll just always fall for communications fairy floss and/or that their primary purpose is not as a genuine community of QLD rugby lovers but rather to simply serve as a willing database from which the QRU can mount intrusive sales campaigns to sell its other products to.