wamberal
Phil Kearns (64)
Off topic, I know, but, IMO:
Best name-change by a Marketing Dept: "Lucky Goldstar" to "LG".
Worst name-change by a Marketing Dept: "KooGa" to "BLK"!!
Bank of New South Wales to Westpac was pretty good.
(Incidentally, the new name is derived from the words "Western Pacific", which is where the corporate focus was to be when they were reorganising).