I have noticed throughout this season that some posters here seem to have inadvertently forgotten just how the QRU recovered from a very recent de facto bankruptcy in 2009 and then rapidly built a membership and average game attendance base of 30,000+ persons. Here's how it happened:
1. Late 2009: New coach and CEO, both 'imports' from well outside the hallowed halls of the QLD rugby system.
2. 2010: New coach rebuilds morale and playing standards with the team, and the teams responds with a great new totality of playing style underpinned by some obviously gifted flair-laden players. The 2010 Reds start slaying giants at home, convincingly (who will ever forget that defining moment; Reds beat Bulls at Suncorp April 2010). Crowds start to build.
2. 2010's achievements rapidly consolidate and indeed flourish further in 2011. The best of the team's new found all-of-team skills and clever, well executed variations in play and game plan (see Stormers win away) secure a very high w-l ratio and finally a Title. Naturally, crowds and sponsorship and membership levels build rapidly to profitable levels. Viewership of Reds game on Foxtel achieves materially higher levels than for many other S15 teams and all Oz teams.
3. 2012 -13: Excellent business management and skills - often drawn from the AFL's best practices - see a consistent membership level built and solid code expansion plans implemented in QLD. The teams w-l ratio begins a decline but the Reds are still able to pull of some impressive wins (see Chiefs, home and aways and ditto Tahs) and thus Finals berths are secured and membership and crowd attendance levels hold firm, mostly. The QRU stays in profit, but at lower levels and total gate income falls off v 2011.
Surely it can be seen from the above that the the current QRU financial and fan-level viability derives solely from:
- excellence of team coaching and a player roster capable of responding to and delivering results from that and
- ditto competent business and commercial management and
- lots of exciting rugby but above all a more or less constant stream of high w-l %s, especially at home
The corollary being that once these parameters markedly change and the team turns badly downhill, a marked decline in the QRU's financial and commercial viability will surely result, especially as the recent Reds business success is clearly built upon many 'new', vs rusted-on, fans of the code and team. (Note too btw that the QRU has taken on a large St George bank loan in recent times.) With the rest of Aus rugby being in an utterly parlous state financially and commercially, this is truly a very concerning prospect not just for QLD rugby, but for the entire code in this country.
When Wayne Smith (see article in post above) says:
The team that for a brief moment captured the imagination of world rugby is shrinking before our eyes.
.... a chill certainly went down my spine as I realised what many of my fellow paying Reds members - and many other fans who fell in love with QLD rugby often for the first time - must be thinking as they watch the team's rapid decline into rabble-like mediocrity based upon a lack of inner conviction and a total absence of flair that excites and thrills.