Well, in terms of media publicity.... I've been saying this for a while now but the Rebels have none.
The local FTA networks abandoned them at least a few years ago and they're still not receiving any weekend post-match reports, which is really not good in terms of exposure if you're getting beaten out by nearly every other sport in existence.... that may change with some success, but there's still a way to go.
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Have to say, after the media black hole of the last few years (which we were the sole architects of, full stop), the Rebels are starting to get weekly local newspaper coverage, and they have near-constant radio advertisement on NOVA FM. Plus, the social media has ramped up again with a few keen interns working under a new savvy media manager.
At the Rebels strategy/meet the coach/fan engagement town hall at the start of the year, I very specifically and publicly asked our CEO why the Rebels insist on merely preaching to the converted.
The only substantially good thing Cox did for us was sell the license to the VRU to keep us alive. He killed any publicity momentum we had generated prior to his takeover, which is a good enough reason to be wary of private (and commercial) ownership. Social media dropped, sponsorship events dropped, fan engagement events like the Winter Ball dropped, player school visits dropped; in fact the Rebels became extremely isolated. In Melbourne, that is a financial and supporter death sentence.
There is a huge roll-out of Rebels activity down here in Melbourne (and wider Vic regions) that may not be seen from afar, but I cannot recall seeing this much Rebels community activity in many years.
Getting word out again is a slow burn, and winning helps. But I can't see how crowds will just increase significantly overnight. Having said that, I think Baden, Dave W and the Rebels backroom team are on the right path. I think the long game will pay off, but do we have that kind of time? Probably a question for another thread, I suppose.