Rebels 2023

[MelbourneRebels]

Thanks all, just doing some market research.

Was a lovely day with a nice little turnout, think everyone who came had a good time.

 

[oztimmay]

Question, were people here aware we had an open training session this afternoon?

Yep, but like many others, I couldn't take time off work. Good concept tho, so keep trying to find the right timing.

 

[stoff]

Thanks all, just doing some market research.

Was a lovely day with a nice little turnout, think everyone who came had a good time.

Why does all our merch and marketing have burn city all over it? I’m north of 40 (just) - what is the target audience? Is it actually a thing outside of the Rebels marketing department and I’m just too old to know?

I’ve always wondered - it’s great you guys are here to ask.

 

[RugbyReg]

Why does all our merch and marketing have burn city all over it? I’m north of 40 (just) - what is the target audience? Is it actually a thing outside of the Rebels marketing department and I’m just too old to know?

I’ve always wondered - it’s great you guys are here to ask.

Yeah I was always a little perplexed by the focus on the city more than the stars. I guess looking for some sort of relevant identify like the AFL clubs? Is ‘Burn City’ a thing that has existed previously in any other context ?

 

[MelbourneRebels]

Why does all our merch and marketing have burn city all over it? I’m north of 40 (just) - what is the target audience? Is it actually a thing outside of the Rebels marketing department and I’m just too old to know?

I’ve always wondered - it’s great you guys are here to ask.

We haven't done a great job of explaining Burn City in the past, that's something we'll be taking care of over the next few months. It is definitely aimed at a younger audience though, but that's on us to explain it better.

Not all the merch has Burn City all over it, but there is a dedicated range, yes. The city element was more a focus of our work last year, as we thought it was important to hero our home town after two tough years. This year we are leaning on more elements of design across the city, which you will see on our home jersey. That design can be seen on Fed Square, AAMI Park, and other areas around town.

 

[Marce]

This year we are leaning on more elements of design across the city, which you will see on our home jersey. That design can be seen on Fed Square, AAMI Park, and other areas around town.

Pretty nice

Are u going to raffle a shirt among the users?

 

[Dctarget]

Why does all our merch and marketing have burn city all over it? I’m north of 40 (just) - what is the target audience? Is it actually a thing outside of the Rebels marketing department and I’m just too old to know?

I’ve always wondered - it’s great you guys are here to ask.

I'm late 20s and I feel awkward saying it. Reminds me of the time when we were on tour and our ginger, very white flyhalf started calling everyone 'uso' like our islander teammates did. Didn't really go down well.

Feels like I'm co-opting their language saying burn city.

 

[Rebel man]

Why does all our merch and marketing have burn city all over it? I’m north of 40 (just) - what is the target audience? Is it actually a thing outside of the Rebels marketing department and I’m just too old to know?

I’ve always wondered - it’s great you guys are here to ask.

Look at the growth areas for rugby the west and south east. All the young kids out that well will refer to Melbourne as Burn City

 

[Rebel man]

I'm late 20s and I feel awkward saying it. Reminds me of the time when we were on tour and our ginger, very white flyhalf started calling everyone 'uso' like our islander teammates did. Didn't really go down well.

Feels like I'm co-opting their language saying burn city.

Saying Burn City isn’t an Islander thing. Put it like this all the young Eshays out there will be saying it, black white or Asian

 

[Marce]

Why does all our merch and marketing have burn city all over it?

The funny thing is that actually Melbourne is one of the coldest cities in Australia lol

When I read Burn city I think in Cairns or Darwin

 

[MelbourneRebels]

Pretty nice

Are u going to raffle a shirt among the users?

I mean we could...

 

[Members Section]

I mean we could...

Also a bit annoyed that we have to pay to get out membership pack sent to us & we cant pick them up at the game

 

[MelbourneRebels]

Also a bit annoyed that we have to pay to get out membership pack sent to us & we cant pick them up at the game

Paying is not ideal I agree, but the fact that this will all be sorted before Round 1 for most members is actually a major benefit to us also frees us up on the first few game days to focus on the game rather than handing out caps and scarves. Plus you have 30 Rebels items to choose from now, rather than two.

 

[MelbourneRebels]

Hi all,

SRP (Super Rugby Pacific) will be filming a TV commercial next year in Melbourne and are looking for rugby people who'd like to be involved. It will take place in Melbourne in January, and they are looking for the following people:

Junior Rebels fan, aged 12-15
Drua fan, aged 18-35
SRP (Super Rugby Pacific) female fan, aged 18-35

You can fill out your info on this link:
https://docs.google.com/forms/d/e/1FAIpQLSfPfuMpcUEZrP44p_qfZmkiy_h9Qo_5fpAtZ_8JGLbOKj0pow/viewform?usp=sf_link

If you are one of these people or know someone who fits the bill, please apply! You'll get some nice Rebels prizes and $500 cash.

Cheers

 

[Tomikin]

Hi all,

SRP (Super Rugby Pacific) (Super Rugby Pacific) will be filming a TV commercial next year in Melbourne and are looking for rugby people who'd like to be involved. It will take place in Melbourne in January, and they are looking for the following people:

Junior Rebels fan, aged 12-15
Drua fan, aged 18-35
SRP (Super Rugby Pacific) (Super Rugby Pacific) female fan, aged 18-35

You can fill out your info on this link:
https://docs.google.com/forms/d/e/1FAIpQLSfPfuMpcUEZrP44p_qfZmkiy_h9Qo_5fpAtZ_8JGLbOKj0pow/viewform?usp=sf_link

If you are one of these people or know someone who fits the bill, please apply! You'll get some nice Rebels prizes and $500 cash.

Cheers

You obviously missed out 99 % of GnGR ... Fat Over 40 White Guys... I feel you will have slim picking here

 

[Highlander35]

That's unfair. There are a handful of white piggies on the correct side of 35!

 

[hifflepiff]

We haven't done a great job of explaining Burn City in the past, that's something we'll be taking care of over the next few months. It is definitely aimed at a younger audience though, but that's on us to explain it better.

Not all the merch has Burn City all over it, but there is a dedicated range, yes. The city element was more a focus of our work last year, as we thought it was important to hero our home town after two tough years. This year we are leaning on more elements of design across the city, which you will see on our home jersey. That design can be seen on Fed Square, AAMI Park, and other areas around town.

I like the Burn City concept. It being popularised by the Melbourne raised Rebels makes it feel more genuine than your usual marketing slogan.

 

[Members Section]

I like the Burn City concept. It being popularised by the Melbourne raised Rebels makes it feel more genuine than your usual marketing slogan.

We finally have our own identity

 

[The Ghost of Raelene]

We finally have our own identity

That’s a good point. I personally thought it was lame but who the hell cares what a Tahs fan thinks of your identity. Run with it if it’s yours and even the local players are into it

 

[Tomikin]

That's unfair. There are a handful of white piggies on the correct side of 35!

isnt 40 the correct side?