I am surprised by how much Rebels kit I have seen out in public lately. I know it's like when you buy a new car, you see the same car everywhere, but during lockdown while exercising, I have seen many (different) people out there in Rebels merch (and I thought I bought it all!). There are more people than you think who know who the Rebels are. Just because someone says they have no idea who the Rebels are means no one does. If I am in a store and somewhere and I am wearing some Rebels gear, I often get asked "how are they going this year"? No, they obviously don't follow them, but they know who they are. Some positivity, people!
Yes, more people need to know, I am not arguing that - it's just a bloody tough market.