Not quite sure whether your attacking what I'm saying or not, but yeah I go to A-League games with some mates who are football mad (Brisbane Roar), on a regular basis. I feel that in order to understand how to put bums on seats in rugby, it's important to see every code and the positives it has. The A-League is pretty good (I think that of all sports), obviously the level of skill isn't quite there but it's still captivating. My point was that in Australia in particular, it's some kind of English expat thing / just everyone thing to go to A-League games wearing premier league jearseys. I would rock up in a group of 12 people, of which 4 where wearing liverpool jearseys, 2 chelsea, 4 Brisbane Roar and 2 standard clothing (myself). It's bizaare and I will never understand it, why you wouldn't just wear the jearsey of the team your supporting like most people do? I was using the A-League as my example because that's where the syndrome is most prevalent, you don't send to see much of it in Rugby circles.