RedsHappy
Tony Shaw (54)
From:
http://www.couriermail.com.au/sport...ble-in-two-years/story-e6frepm6-1226065912324
Perhaps some unavoidable truths (re the game's revival strategies) are emerging here...
http://www.couriermail.com.au/sport...ble-in-two-years/story-e6frepm6-1226065912324
Perhaps some unavoidable truths (re the game's revival strategies) are emerging here...
RUGBY union is back. The Reds' renaissance has seen the team double its home game television audience in two years and win a large fan base deep in enemy territory.
The Reds have become the most-watched Australian rugby union franchise on Australian television this season, a major achievement given there are many more subscribers in NSW than Queensland for Fox Sports, which carries the games.
The contrast of the Reds' spiking popularity with the fading lustre of NSW Waratahs was illustrated on April 16 when the Reds attracted more NSW viewers for their match at Suncorp against the Bulls than the Waratahs did against the Blues in Auckland.
Reds home games are 36 per cent up on last season and around double from the previous year.
There is a feeling among the game's viewers that the Reds have done for rugby what MasterChef and My Kitchen Rules have done for cooking shows - make a potentially slow moving pastime interesting.