How's this for a concept in the lead up to the RWC ? Put all the Wallabies on a pitch , then grouped behind them say each players coaches , key support people (could include parents , mentors , physios Referees, touchies etc) from the U8's through to club , rep , schoolboys , subbies , Shute Shield , Super 15 on the one pitch at the one time . That may send a statement to those within and those outside the game on just what it takes to make the elite level and the love of the game from the amateur to professional ranks . Message like : We all have a stake ..be proud etc.. And leave the ARU board out of it from a PR perspective .. run the ads and see how we go , or, are we to disconnected at this point ? How many people would show up if invited by a Wallaby ..10 , 20 , 50 per player or say 500 , 1000, 5000 on the pitch in some meaningful capacity .FORGET RIBBONS and CAUSES .start showcasing the essence of the game - we have a world cup to win !