One Team
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tigerland12
John Thornett (49)
loved the slow mo of Genia jumping on Ashley-Cooper. That was classic
Hawko
Tony Shaw (54)
Why "one team"? The Wallabies have always been one team (well almost always). The implication of "one team" is that Australia is a union of competing provinces that temporarily gives up its parochialism for the national squad. That may be an appropriate moniker for a team like the Boks, where there are very strong provincial rivalries and clear racial divides but its hardly appropriate for Australia where we have rarely ever had those deeply entrenched loyalties that have to be cast aside in the national interest.
Something like "our team", which would help to drag in supporters from other sports to a national team would have been far more appropriate for the australian situation. A slogan like "we want Bill back" would probably work too. "One team" sounds like the work of a committee that lost its way.
The ad's not bad (as in Crocodile Dundee getting the world cup back bad) but it lacks oomph. The pace is slow, the music too down tempo and some of the footage has serious quality (contrast) issues. The result is like the schoolkids report - "could have done much better this year".
Something like "our team", which would help to drag in supporters from other sports to a national team would have been far more appropriate for the australian situation. A slogan like "we want Bill back" would probably work too. "One team" sounds like the work of a committee that lost its way.
The ad's not bad (as in Crocodile Dundee getting the world cup back bad) but it lacks oomph. The pace is slow, the music too down tempo and some of the footage has serious quality (contrast) issues. The result is like the schoolkids report - "could have done much better this year".
I think it could be more a dig at the other codes. AFL has 17 teams at their elite end. In league State of Origin is the pinnacle. In rugby we are all united behind "one team". Also with the expanded Super season when people spend more time supporting one of 5 teams it is just a reminder that we are coming back under the common goal of "one team"
jay-c
Ron Walden (29)
i like it
now i belive they need to do some ads promoting the more marketable figures in the game>
oconner, beale, genia, tpn (with his mo fro only), pocock> show these guys doing the things that they are known for and when they do it in the games people who dont watch that often will immediately remember and they will enjoy the game more>> its how the brain works
and ive not included cooper because if he ever does leave rugby for league it will make the coup so much the greater for them
i know this contradicts with the 'team' idea but its simple marketing> look how the leaugue promotes its heros
now i belive they need to do some ads promoting the more marketable figures in the game>
oconner, beale, genia, tpn (with his mo fro only), pocock> show these guys doing the things that they are known for and when they do it in the games people who dont watch that often will immediately remember and they will enjoy the game more>> its how the brain works
and ive not included cooper because if he ever does leave rugby for league it will make the coup so much the greater for them
i know this contradicts with the 'team' idea but its simple marketing> look how the leaugue promotes its heros
rugbysmartarse
Alan Cameron (40)
I don't mind the slogan, but the ad needs to be phase 1 of the campaign - man hugs will confuse the bogan, they need more maxxtreme action in their advertising.
farva
Vay Wilson (31)
To be fair the Reds and Tahs have a pretty decent rivalry built on the whole NSW vs QLD thing. But the other 3 provinces dont really being quite new.
Where in Adelaide are you Hawko? I just saw your location.
Tiger
Alfred Walker (16)
I think the "One Team" thing is getting at the idea that the Wallabies should be THE national sporting team for Australia this year. I don't see it as suggesting a fractured union or anything. I think it's just saying "this is the one team for everyone in Australia to get behind this year, regardless of whether you even care about sport."
WorkingClassRugger
Michael Lynagh (62)
That's what I got from it.
S
StonerJack
Guest
Yep I definitely got the feeling that "One Team" is all about getting the public behind the only national team we'll have playing a world cup/championship in a major sport at that time. And considering the World Cup will be in direct competition with the AFL and NRL finals series they need to do something to promote our game and get interest away from the big two.
Hawko
Tony Shaw (54)
Mawson Lakes (north of the city).
farva
Vay Wilson (31)
Good man. I lived out in Kensington Gardens until about a month ago.
Scotty
David Codey (61)
Slightly different circumstances though!
Blue
Andrew Slack (58)
Really? Doh.
I'm saying the idea of getting people to pull together regardless of what they believe, like etc. in a VERY generic context.
Mundo different concept but worth a go at dragging the mungoes along for the party. Just tell them there will be lots of beer.
Set piece magic
John Solomon (38)
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