There was also some speculation that, if Fox Sports do not offer enough for their share of the rights, the NRL should call their bluff, and let the rights go to the highest FTA bidder (s). The expectation is, of course, that so many subscribers would cancel their contracts that Fox Sports would quickly be brought to heel.
I suspect that this tactic would never actually see the light of day - after all, what happens if the drop-off rate is minimal? While there are obviously people who claim that they only watch Foxtel because of the NRL, in fact there are a lot of other hours in the day, and the week, in which Foxtel provides something reasonable to watch. Inertia would see a lot of NRL fans stick to Foxtel, IMHO, and some of them might even (gasp) watch more rugby. Now wouldn't that be a delicious irony.