Brumby Jack
Steve Williams (59)
Some consultant has made a motza of cash with this innovative name..
THE RUGBY CHAMPIONSHIP
And a link to Iain Payten's article..
THE RUGBY CHAMPIONSHIP
And a link to Iain Payten's article..
Castrol to be the Aus sponsor, therefore 'Castrol Rugby Championship'. Sydney to host the opening Bledisloe, so Brisbane to host the final.
http://www.rugbyweek.com/news/article.asp?id=32768
Rugby is becoming more and more a victim to marketing wankers with their shit naming rights. Our team names have become generic (*insert Sponsor* Hurricanes/Chiefs/Force/Tacky Americanized nickname), our national teams have become enslaved by naming rights and now even our league name has become crap. If four nations was honestly that hard (stuff the fact league has one) what the hell was wrong with something less generic like the SANZAAR Championship or Southern Challenge Cup to reflect what it actually is, a southern hemisphere league with 4 teams. 'The Rugby Championship' makes it sound like some lame huge world series.
How does it not reflect what it is, were playing rugby and it's a championship, it works, it's not exciting but it works.
It should have some relevance to the competition. Look at the major international soccer tournaments. Euro Cup, African Cup, Americas Cup, Asian Cup etc. They don't call them The Soccer Championship - it's stupid. I think they should've incorporated Southern in it somewhere.
It's replacing "Tri nations" that had no reference to the sport or southern, I really don't understand why it's being dissected, it's has much more meaning than the old one.