wamberal
Phil Kearns (64)
The goal of the ARU should be to make rugby Australia's national sport. This is done by boosting popularity, which is done by winning more, specifically become the best in the World.
With the greatest of respect, and as much as I would love to see this happen, it is a totally unrealistic goal under any forseeable circumstances. One of the easiest ways for an organisation to fail, is for it to set itself unrealistic objectives.
Rugby will never be the dominant winter sport, that would be a lower level objective, but equally unrealistic.
For a few fleeting moments, in the early noughties, when the leaguies were still embroiled in the aftermath of their internecine war, our national team was going well, the rugby was reasonably entertaining to the average punter, and we were attracting some huge names to our sport, things did look promising, I must admit. However, we missed the boat - partly because we just cannot get the rules of the game right (unlike our two main competitors, both of whom can change the rules of their game at will to suit local preferences) and partly because of the failure of the rugby community to support the ARC.
The only person on the planet who can change this outlook is Uncle Rupert. If he decided to put huge bucks into a hybrid code, a game called rugby could dominate Eastern Australia. But it won't happen - probably cannot happen.