I agree with what you are saying RF but rugby does very little to counter it and take the game to the people. The next time the ARU wants to go and poach a league person, maybe they take a look at the administration. Simple fact is they know how to grow and promote a game. For a CEO, I would take Gallop over O'Neall any day of the week.
i dont think thats fair at all really, the ARU does focus its attention to crowds it knows it can pull, the white collar aspect of rugby is true and promoting it beyond that is very tough. The promotion of games is easier for rugby league as they have the free to air television deal and Fox owns half there game meaning they get return on investing in printed and televised news for them.
the simple fact of the matter is for it to change people need to watch channel 7 (or 9 when it changes) when test matches are on, no free to air station is going to go after super rugby or any other form when there unlikely to attract the same numbers as an old movie.
the NSW RU take big games out to the olympic stadium and spend a fortune on advertising to attract greater sydney to the game and rarely get a number beyond what the game would attract at the sfs, its not through lack of trying its a total image problem. Until they can strengthen the membership and crowd numbers in areas they already have taking on league in selected areas is a rather stupid idea when unions are regularly being bailed out or going close to being.
with super rugby coming in, they really need to blitz and dare i say even reinvent what game day is, maybe have a curtain raiser, advertise two matches for the price of one, get club rugby regularly involved, have an ad with a song thats catchy so people relate to it. the only way to combat league claiming glass roots and working class and pushing union into suit wearing territory is to say, alright, fine your working class, were exclusive, you cant come watch cos your an outsider and what were doing is uber cool, like when super league came in and everyone got excited about it, then when it started people went "ohhh, its just league" we need to make sure on round one a few more thousand people stick there heads in, then maybe a few of em will stay.