I think it's worth noting that participation isn't actually declining. 267,463 participants were involved in more than five games or structured sessions in 2015, reflecting an increase of 10.7% or 25,866 new participants. There was a 7.6% decline in Club XVs participation. However, there was a growth of 8.1% in Club Sevens. VIVA7s was launched in 2015 with over 3,023 new players across 36 centres. The number of WA Club XVs teams increased by 67% (and the WA U15s won the Junior Gold Cup while the U17s were runners-up). South Australia, Victoria and Northern Territory achieved an overall growth of 34.2% in Rugby participation, largely through Game On and VIVA7s. Female participation in Sevens increased by 33.4% to 4,012, while 1,594 women played in traditional the fifteen-a-side format. Half of Game On and VIVA7s participants were female.
All very positive. It'll be interesting to see how the 2016 numbers evolve.
One likely takeout is that Club Sevens and VIVA7 probably drew players away from Club XVs.
http://www.aru.com.au/MediaReleases...ticipation-Through-Strategic-Initiatives.aspx