Actually the existence of NRC is paramount to growing grassroots rugby - moreso than Shute Shield.
The problem with the existing club system is that no-one outside those clubs gives two knobs of goat shit about them.
That is important, and I'll give you two examples why:
This is a club that didn't exist a few years ago in a competition that didn't exist a few years before that.
When the A-League was formed, they realised there was too much politicial (and racial) tension attached to existing clubs, so they ditched them.
Yet, the A-League has created a parochial base of people who weren't engaged with the existing clubs from the NSL days, and despite the well-discussed ratings issues and minimal FTA coverage, it is still seen as a growing success in a lot of quarters.
It still has issues to overcome (crowd-related) that currently hold it back from leveraging the massive fan base playing junior soccer, but they've given themselves a chance by telling their clubs that they're no longer top dog.
That's one example.
Let's look at the BBL - a number, first:
Year 5 of a competition with a bunch of franchises created because state cricket wasn't actually working. Nearly 81k to a local derby at the best cricketing arena in the world. What's not to like?
One of the massive successes of the BBL is it made a product so valuable, free-to-air TV was interested in it, and now has it. This has springboarded it to even great heights, yet still retained a product that crowds want to go and see, buy merchandise for, and watch on TV.
Cricket Australia did this because they saw merit in the T20 game as a promotional product, without the fetters of state interference. By adopting a franchise model, they have an easy expansion/relocation.
Where it differs keenly is base - cricket is Australia's sport. Rugby can't claim that.
People from rugby clubland, who look at the NRC and say it can't possibly work because of a lack of tribalism, are examining it through the very narrow aperture of their own club's self-interest.
"Rugby people" will follow the Tahs (barely, going on evidence to date) because they're a state team. If they've got a Subbies club they play for, that will take precedence over SS in Sydney because that is their Saturday afternoon. Maybe they'll record it and watch it later.
I have a rugby club, and it is
my club, and nothing about Shute Shield is. With the possible exception of the ongoing struggle of Parramatta and Penrith. I can relate to that through my own experience as a club outside the circle of "haves". But I don't place them anywhere in my supporter hierarchy, because they don't belong there. If I played for them or coached with them, it might be different.
The NRC is using the same principles as A-League and BBL: the governing body looked at what was available, and realised that it would not, in any fashion, work under the bloated self-interest it had run itself with to date.
If the clubs understood that, the NRC would start getting the primacy it deserves, including a full season with two rounds of home/away to be played over Shute Shield and other Premier Rugby competitions.
Who knows? Maybe there is even room to have First Grade club rugby as a warmup before the main fixture, with streaming.
The point to this is we need to have a saleable, standalone rugby product that can get its own rights deal domestically, then look at getting it added to the list of money available from overseas interests.
We can't do that with Super Rugby because it is intrinsically linked to FoxSports, and overseas interests.
The ITM Cup and Currie Cups get extra cash because of their value. We need to push ahead and do something similar, so that everyone can benefit in the longer term.
Rugby gets back in the spotlight, kids start thinking about it again beyond just the Wallabies, and young players get something to aim at in a national competition instead of being limited to club rugby.
Simples.