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Bundaberg Rum announces it will not renew rugby sponsorship

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TOCC

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It was no different when tobacco sponsorship was banned. Bensen and Hedges Cricket was huge and also the Winfield Cup. Alcohol abuse has never been more in the public spotlight as it is in these times and for that reason it will be quite palatable to large sections of the community for the government to ban alcohol. Although it would upset some sections of the community, I don't see it being as unpopular as you may think.

Well no there are still drastic differences, tobacco advertising was banned from 1992, any contacts signed were allowed to run there course but no new agreements were signed..

Most of the current professional sports in Australia didn't go fully professional until the mid 90s, the on exception been cricket which went fully professional in the late 70s due to the influence of Kerry Packer..
 
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